Trustworthy? Building a better brand identity and website for a leading data trust platform.
When you’re on a mission to create the world’s most scalable, best-performing, and richly-featured data trust platform — it’s essential to have a brand identity people can trust. Toronto-based data engineering company, Data Sentinel, supports global organizations with data privacy, governance, risk, and compliance requirements.
Being in the business of compliance and trust means it’s essential for Data Sentinel to communicate professionalism and trust at every touchpoint with their clients. Hard to believe then that this venture capitalist-backed startup was missing a cohesive brand identity across multiple channels — including their website and social media.
In fact, before Data Sentinel began working with Khula Design Studio, their colours, styling, and identity varied depending on where you looked — except for a basic logo. Lacking a cohesive and holistic identity, their existing Webflow website was also missing key content that was present on competitors’ sites. Not ideal for a scaling business in a competitive market.
Another key driver in Data Sentinel’s move towards a clearer brand identity and website redesign was their desire to create a stronger, bolder online presence that would attract larger clients.
With Khula Design Studio on board, researching, and mood boarding began. In the first phase, we focused on creating a brand identity and visual system that could be rolled out across every touchpoint. Once we had a solid, bold brand image in place, it became the cornerstone of the next phase, and the launch pad for Data Sentinel to distinguish itself from competitors. The second phase focussed more closely on the competitive landscape. Combining both industry and SEO research, we analysed the company’s key competitors’ websites, identifying content gaps and keywords crucial for building Data Sentinel’s online presence and domain authority. This research then informed our information architecture and website structure.
With the research completed, we created UX wireframes for the new flow and content structure of the site. Alongside this development, our copywriting team created the new content and messaging which was more closely aligned to the brand, and optimized for SEO. Using our storytelling framework, we created a more compelling homepage for Data Sentinel’s visitors. With the pages mapped and 90% of the copy completed, we merged the two to get a sense of the new website interface, and to ensure the brand identity was consistent across the site. It was during the UI design phase that Data Sentinel contributed app UI widget and chart designs, utilizing the new brand colours. These images were later integrated into the site’s design, replacing stock photos, so that potential clients get a better feel for the product itself.
Once the UX and UI passed approval, the Webflow development could take place. We assembled the site's assets, migrated the content, and uploaded widget images. Further SEO fundamentals were added and refined, before a site-wide quality assurance was carried out. Running alongside the website overhaul, we offered extended services to Data Sentinel, to ensure their new brand images covered every possible client touchpoint, including:
- Business cards
- Unique icons
- A PowerPoint presentation template
- LinkedIn and YouTube covers
- LinkedIn post templates
- Digital brochures
- UI Dashboard widgets and charts
At Khula Design Studio, we’re all about digital transformation. Through global creative collaboration, we were able to create a stronger brand identity for Data Sentinel, and create a website that better represents their business aspirations and vision.
Website Technical ROI:
Performance score went from 90% to 98% — 98% increase
SEO score went from 82% to 92% — 10% increase
Domain Rating (DR) score aka website authority went from 3.2 to 11
- Full brand identity (logo, colour palette, moodboarding, typography, brandbook)
- Stationary (illustrations, brochures, ppt presentations, business cards)
- Information Architecture (IA)
- UX Wireframes
- UI Design
- Webflow development with advanced CMS capabilities & advanced menu
- Content migration with 301 redirects
- SEO research & fundamentals
- Calendly setup
Won Best Logo Designs In Summer 2021 — Design Rush
"Our team had a tough choice between numerous great designs this month and decided to award yours - congratulations!" — Lana, Design Rush
Brand Identity Before & After Transformation
We just completed a brand transformation and website development project with Jamie and his team at Khula. What a great experience! Our new brand won a design award (which is amazing) and the entire process with Jamie and team was a delight. We worked as a collaborative team, being kept on task by Jamie who was pushing the quality and timeliness of all the deliverables. I would highly recommend Khula, Jamie and his team. — Mark Rowan, CEO at Data Sentinel
Website Design & Development
Website Before & After Transformation
Additional Stationary Design
LinkedIn Post Template Design
Business Card Template Design
Brochure Template Design