The Problem

Melody is Canada's first Certified Nature Connected Coach, and offers a range of unique nature-connected life coaching services, but her online presence did not reflect these selling points. Her original Wordpress site desperately needed a refresh, and Melody decided to invest in a move to a better platform that would allow her to easily update and maintain the site herself. For ultimate business success, she also needed a better user experience — allowing clients to book coaching sessions online was critical — and a site that could be used as a resource for learning more about coaching, wellness and self-development.

The Solution

Over the course of three weeks, we fully designed and developed Melody's new website using some of her existing content and images while also looking at other areas of improvement. During our Information Architecture phase, we discovered a key way to streamline and improve Melody's customer journey: allowing users to make a booking and pay online, which we accomplished by integrating Calendly. We also implemented Google Gsuite to allow Melody to manage her business online and have a professional email from which to operate. Now that her new website is live, Melody is able to fully update and maintain the site herself. And, not only does it look and function beautifully, but the website also has an SEO score of over 92% — now that's what we call a massive improvement.


  • Strategy
  • Startup mentorship
  • Information Architecture (IA)
  • UX/UI design
  • Web development
  • Google Tag Manager and Analytics setup
  • Gsuite and email setup
  • Calendly setup and integration
  • Constant Contact Integration

Jamie is kind, efficient and patient and I am so excited about my new site that is attractive and professional. I put my full trust in his expertise and he did not disappoint! I highly recommend him. — Melody Rose