Urban Fig Photography
Ready for their close up: How Urban Fig Photography put its brand and website firmly in focus.
When Urban Fig Photography (UFP) decided to go big on capturing the wedding, engagements, and events markets, owner Jete knew it was high time for a brand transformation.
Sure, UFP had an existing logo and brand identity, but they weren’t strong or memorable. They didn’t represent the current UFP brand. There was an existing WordPress site too — but like the other assets, it didn’t cut the mustard. It was hard to update and difficult to use, for both visitors and the UFP team alike. What they needed — in addition to a new brand identity — was a user-friendly CMS. Somewhere Jete and the team could simply and swiftly upload portfolio items and showcase their beautiful, high-end photography work. In addition, the UFP team needed an easy and effective way to share information about their services, as they were already offering photography workshops. Things needed changing. Fast.
After 10 years, Jete was losing her confidence in her own brand. It was time for brand refresh!
After a discovery call to understand UFP’s ideal target audience, we started building out the brand identity concept. We presented a couple of concepts, with UFP opting for a more high-end, modern, and minimalist theme — with simple lines and visual elements.
However, before beginning the design process, we performed a gap analysis to understand how the old website stacked up against its local competitors — as well as to determine which pages, content and UX elements were missing. This informed our IA (Information Architecture) and UX wireframes were created to ensure we captured all of the services and user experience. We then moved into UI design and ensured that the brand identity this time was well incorporated and infused into the design — creating a holistic look and feel — making the first impression a lasting one and something her users will remember and keep coming back too.
We built out the website in Webflow, a no-code platform that allows Jete and her team to easily update the website themselves, and easily add in courses and portfolios through the powerful CMS and editor mode. The new website now lists all of UFP’s services, courses, and information in one place, under one domain name. With an easy to navigate and intuitive user experience and interface allowing this website to shine amongst the competitors and rank a lot better on Google.
Now, after the entire brand transformation and refresh, Jete has a new ignited confidence in her brand and business. She feels proud of her online presence and is not afraid to drive potential customers there too.
Oh, forgot to mention the best part — Jete received over 3 big solid leads within the first week of launching her new Webflow site plus her site starting ranking the top pages of Google search for certain keywords and phrases — now this is what we call a great return on investment!
Website Technical ROI:
Performance score went from 49% to 94% — 45% increase
SEO score went from 75% to 90% — 15% increase
- Full Brand Identity (logo, colour palette, moodboarding, typography, brandbook)
- Stationary Design (Email Signature & Business Card Template)
- Information Architecture (IA)
- Copywriting & Key Messaging for Website
- UX/UI Web Design
- Webflow Development with Advanced CMS Capabilities
- SEO Fundamentals + Google Analytics Setup
- Content Migration from WordPress with 301 redirects
- Google Workplace (formerly G Suite) & Email Account Setup
Nominated for an award on Awwwards
Before & After Transformation
My experience with Khula Studio was literally mind-blowing. I know that sounds super extra, but hearing from friends who have gone through this process, I was expecting things to take 6 months at a minimum. Jamie and his team had me up and running in 8 weeks. And that’s with creating an entire new brand identity and consolidating 3 separate websites into one!! The way he streamlines things makes the process so efficient and organized. He kept me up to date on what was happening behind the scenes and was very transparent throughout. He made sure to keep me on track by being clear about what was expected of me in terms of content contribution and was quick to point out if he thought something would look better than what i had originally sent. Overall, there aren’t enough words to convey how excited I am about the end result. Huge thanks to Jamie and his team! — Jete, Urban Fig Photography
Web Design & Webflow Development