Taking freight forward: How a website redesign helped deliver a clearer brand story for a SaaS company providing logistics automation solutions.
Building solutions that eliminate wasted time, effort, and data, Slync.io is a provider of industry-changing software as a service (SaaS) to logistics service providers. But as their services have evolved, so has the need for their website to represent their growing business, their aspirations for the brand, and what makes them unique compared to their competitors.
So Slync.io needed to align their website with the company’s people-driven vision going forward.
With an existing Webflow website in place, Slync.io approached Webflow Professional Partner, Khula Design Studio, to collaborate on a redesign and rebuild. Being part of such a competitive global industry, we realised how important it was for the Slync.io website to communicate a clearer brand story, and emphasize their offering’s uniqueness.
This required building a more comprehensive library of news and industry updates, as part of an overall website redesign that would more accurately represent their modern, high-end logistics software solutions.
Working in collaboration with the Slync.io marketing team, the project began with the crafting of website copy alongside our careful creation of information architecture to inform the sitemap. We then built low-fidelity wireframes to map out each page of the redesigned site, content flow, and sections.
As the low-fidelity wireframes took shape, we began modelling the UI design for the homepage, solutions, and company page. In collaboration with the graphic design team at Slync.io, we went through a process of iterations to arrive at the final design concept.
To coincide with a pre-planned launch campaign, Slync.io needed the new site to be live within 14 days. With approval in place, we developed the complete website, including quality assurance, and bug fixes in time for the launch.
The end result? The new Slync.io site is now a robust marketing engine which provides a more accurate representation of the brand’s current people-focussed direction. It’s also a solid hosting platform for resources like blogs, news, events, and webinars.
Website Technical ROI:
Performance score went from 48% to 77% — 29% increase
SEO Domain Rating (DR) went from 35 to 38 — 3% increase within two weeks of going live
- Information Architecture (IA)
- UX High-Fidelity Wireframes
- UI Design
- Webflow Development with Advanced CMS Capabilities & Filtering
- Content Migration from Webflow with 301 Redirects
- SEO Fundamentals, Research + Google Analytics Setup
Web Design & Webflow Development
Before & After Transformation
High Fidelity UX Wireframes