The Challenge

tbc/wtf is a tech-focused copywriting and content creation agency helping startups and B2B brands differentiate themselves in a crowded marketplace. Although the company had a strong verbal identity, as the business expanded there was a need for them to build a strong visual identity to complement it.

A unique brand image was needed to reflect the company’s bold positioning — one that’d work across multiple platforms. tbc/wtf has been coasting on a hastily-put together Squarespace website for the best part of a year when they came to Khula. The founder knew that this needed addressing too.

In addition to a new design, the website needed an improved user experience, better speed and performance, as well as some fundamental SEO improvements and Google Analytics.

The Outcome

Khula set to work creating a set of visual assets – including logos, a new font family, and a wordmark that’s since become the company’s go-to insignia.

Taking their cue from the founder and the wider tbc/wtf team’s eclectic experience, Khula created a strong, colourful identity that was both eye-catching, memorable, and professional.

The same can be said of the new tbc/wtf website, which the Khula team rebuilt in Webflow – a no-code platform. The new site is now live, has a host of new features, and is structured in a way that brings the brand to life, is user-focused, performs better, and is much more responsive — and its now easy for tbc/wtf to update and maintain themselves.

Website Technical ROI:

Performance score went from 26% to 96% — 70% increase

SEO score went from 84% to 92% — 8% increase


Services

  • Strategy
  • Brand identity design
  • Information Architecture (IA)
  • UX/UI design
  • Web development
  • Calendly setup
  • Google Analytics setup
  • Logo animation & video production

Brand Identity

Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation
Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation
Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation
Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation

Top marks from me for Jamie and the Khula crew! They crafted a standout brand identity for my agency, before applying it to  a user-friendly, well-designed, awesome new website that's now ripe for lead generation! The Khula team understands the back-end, front-end, and everything in between. They also make sure that you know *exactly* what they're doing, what you'll be getting, and how to use everything yourself afterwards. Defo chat to these guys if you need a brand refresh or an online overhaul! — Dave Barton

Web Design & Development

www.tbc.wtf

Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation
Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation
Khula Design Studio, Vancouver, Chilliwack, BC Canada, Branding, Copywriting, Web Design, Webflow Development, Strategy, UI, UX, For Small businesses, startups, soloprenuers, brand refresh, brand transformation

Before & After

Khula Design Studio helps driven small business owners transform through purpose-led design. Brand Transformation is our forte. branding, web design, UX, UI, brand identity, verbal identity, small business owners, vancouver BC, Canada, Branding for Startups, Webflow, Webflow developers, Webflow Designers, No-Code, Design Agency for entrepreneurs, helping the small business guys grow and thrive, Khula, Helping clients in South Africa, UK, London, Germany
A unique and strong brand image was needed to reflect this company’s bold positioning as a copy and content agency.