Get your messaging right with the help of our seasoned copywriting experts.
What Are The Benefits Of Well-Crafted Web Copy?
You know what you want to say to customers. But do you have the time to say it properly? With other priorities to worry about, have you opted for a ‘that will do’ approach to web copy?
When you’re a solopreneur or running a small business, there’s never enough time to do everything properly. And sometimes your web copy seems like the lowest priority. A picture might be worth a thousand words, but if you want your website to say the right things about your brand, you’ll need to ensure the words also communicate the right message.
Businesses often fall foul of confusing or unclear messaging. It’s not as easy as it looks to get it right. And you could be losing leads and potential investment from poor communication.
If you find yourself falling flat, and you don’t quite know how to articulate your product, services, mission, or vision for your business, then Khula Design Studio can help. Whether your website is up and running, but in need of a refresh, or you’ve come to us to build one from the ground up, we can help tell your story in a unique, captivating and engaging way.
Verbal identity covers the voice, tone and style of your messaging aligned with your brand’s personality. Whenever, you’re communicating in words on behalf of your brand, you’ll need it.
Voice: Different voices elicit different emotional responses. That’s why it’s so important to get yours right from the get-go. Whether funny or firm, it needs to be reflected in all of your written content.
Tone: A person’s voice changes depending on who they’re talking to and their context or situation. The tone you use to convey a new product will be different to the one you use when dealing with a complaint.
Style: This is the set of rules which governs how we deliver written communication. That might mean keeping it simple for convenience and speed, or using more complex sentence structure to convey expertise or authority.
These three aspects define the way our copywriting team conveys your messaging in order to connect with your target audience and amplify its effectiveness.
The final words are what make the difference. We'll bring your brand strategy and voice to life in clear and authentic copy across your channels and initiatives.
Verbal identity includes:
Tagline or slogan
Value proposition statement
Website & Storytelling
Getting your web copy right is a delicate balancing act. Too little copy, and it doesn’t fit the website design. Too much copy, and the design gets overpowered.
At Khula Design Studio, we craft copy that carefully fits our design, even matching an exact character count where needed to unite the text with the visuals.
By using information architecture and UX wireframes of the website, our copywriters know how much copy to write for each element, making precise edits as the design evolves.
For your homepage, we follow a story telling format and framework that ensures you hook the user into your story with copy that is clear and simple yet captivating and engaging
Grounded in the fundamentals of SEO, our copywriters use keyword research to inform their copy in a way that’s natural-sounding and gives your business an authentic voice.
And for business owners with time to write, and who know exactly what you want to say on their website, we also provide editing and proofreading services.
Blog Writing & SEO
Getting your website pages to rank highly, and organically, on search engines is a great way to generate traffic and leads to your business.
That’s why all our content uses SEO research.
No matter what industry you’re in, we can help you write short and long form content, including strategic blogs, to provide value to your target audiences, and help you rank.
From one-off posts to recurring monthly blogs, building your online content can benefit your business in a number of ways. It gives you:
> Regular content you can share and promote on social media channels.
> A long-term SEO boost, allowing you to attract new users and leads to your website.
> Professional credibility in your industry, adding value through original content.
Top marks from me for Jamie and the Khula crew! They crafted a standout brand identity for my agency, before applying it to a user-friendly, well-designed, awesome new website that's now ripe for lead generation! The Khula team understands the back-end, front-end, and everything in between. They also make sure that you know *exactly* what they're doing, what you'll be getting, and how to use everything yourself afterwards. Defo chat to these guys if you need a brand refresh or an online overhaul!
Founder & Copy Chief
Jamie and his team helped me to update the copywriting for my portfolio website. They not only managed to tell my personal story in a fun and entertaining way, but also helped to clearly communicate my services, while keeping SEO in mind during the entire process.
I've worked with Jamie for some time and find him to be professional, efficient and his work surpasses my expectations. His team have delivered work for our clients that has been of good quality and helped us grow our business.