Project Plan and Phases of Work
We’re SO excited about your brand transformation project! Here’s what to expect:
The KHULA™ Transformation Process is an accelerated and agile framework designed to develop your brand in a short amount of time. Your time, that is! Instead of presenting each deliverable piece by piece, I’ve broken the project into key milestones.
Since this is an iterative process that builds on itself, it’s important we discuss all feedback before moving forward at each milestone. Every decision is built on the last.
Throughout our time together, don’t hold back on gut reactions, thoughts, or ideas. We want to hear them all. We want to make sure you are heard and we align with your brand vision.
There will be homework and to-do’s for each of us every week to ensure we stay on track, on budget, and deliver a quality end result on time! It’s a collaborative and interactive process.
Before we kick it off— thank you again for trusting us with this project! I’m confident this project will exceed expectations and you’ll leave with a stand-out brand image, business strategy, and online presence that we all will be proud of.
Phase 1: Unpacking Your Business & Vision 🎯
We will ask a bunch of questions “interview style” to firstly understand who you are, what you do currently and looking forward, who you serve, your competitors, and everything in between.
Brand positioning and strategy work is a 2-3 week process and deep dive before our next meeting.
Phase 2: Brand Strategy Reveal ⚡
We will reveal all the consumer research, industry insights, competitive overview, recommendations, and brand positioning for your business. We finish the reveal with your brand on a page that outlines your mission, vision, value proposition, proof piller points, how you talk and core values. We call this “your true north star” for your brand.
Once approved, we move into the brand identity design phase which is a 2-week process.
Phase 3: Brand Identity Design Concept Reveal 🤩
We will reveal one solid brand concept in a presentation format that will cover and reveal your logo concept, colour theme, font choices, logo formats, and real-life mockups.
You will have 2 to 3 days to sit with the presentation once the reveal is done to see how the concept leaves you feeling. You will provide feedback or approval.
We either go back to the drawing board until it's right or if approved, we proceed with preparing all your final brand assets and files for brand rollout.
Phase 4: IA, UX Wireframes & Copywriting ✏️
In the background, the KHULA™ team will be mapping out the information architecture and structure for your website. We will create and draft low-fidelity UX wireframes to help our copywriters write copy that fits the design and vice versa.
There might be some silence during this phase, BUT don’t worry, we are not on vacation, we are just in deep creative and design thinking mode. Your big UI design reveal will be next…
Phase 5: UI Design Homepage Reveal + Copy 👀
We will reveal your homepage UI (user interface) design and visual direction with the actual web copy in our story flow and content structure. During this call, we will share the homepage prototype and walk you through the design and copy.
After this reveal, we will share the Figma prototype link for you and your team / friends to discuss and gather feedback before we move into designing the rest of the UI pages.
As we complete each page, we will email the prototype link/s for each page for your review and feedback.
Once all pages are completed and approved. We will move into the next phase. Webflow development…
Phase 6: Webflow Development & Content Migration 💻
Once the UI design is approved, we move fast into development. We will create your Webflow account and connect your domain. We will be developing, day and night “while you’re sleeping”, and will send over the homepage staging link (the staging link is an environment of your live site without being published to your domain) it’s a way for us to review and test the site before going live.
We will share each page as we develop them over email for your feedback and approval.
Phase 7: QA, Debugging & Testing 🐛
During our last week of development, our QA manager will test for bugs, broken links, responsiveness, copy errors, and design gaps and will log all bug tickets with our developer to fix prior to going live.
Once all bugs are fixed, we perform our comprehensive go-live checklist and implement our SEO fundamentals into your website to ensure all performance and SEO basics are covered and ready for launch.
Phase 8: Launch & Handover 🚀
We will do a Webflow walkthrough and a “brand assets walkthrough if required” to hand over the keys to your Ferrari. I’ll give you training on making copy updates, switching images, and how to work with your CMS. Post this handover, you will have 1 full week of free development support for any fixes, and updates to help with the transition.
This is not goodbye. Oh no. Even though our project has come to an end. KHULA™ will always be around to support and help with your brand rollout and website maintenance.
What We Need From You During This Process 🤝
- After each milestone reveal, we will need your feedback / approval in a timely manner as we have a very short window in between phases of work.
- For the UI design + Copy direction reveal, you will have 1 week to provide all feedback in the copy document.
You will have two ways in which you can provide us feedback:
- You can leave us a comment within the Google doc / Relume tool
- You can leave us comments directly within the Figma board (where you can see the design and actual real copy).
If during this time you prefer to provide any urgent feedback in person, we can schedule in a adhoc video call during the phases anytime.
Scope Of Work Agreed 📝
MVB Package:
- Brand Strategy & Research: Consumer Research or Competitive Analysis + Brand Positioning
- Brand Identity Pack: Full Logo Suite + Brand Guidelines
- Web Copy for 1 x landing page
- UX/UI Design for 1 x landing page
- Webflow Development & QA for 1 x landing page + privacy policy, error404
- SEO Fundamentals
Brand Essentials Package:
- Brand Strategy & Research: Consumer Research or Competitive Analysis + Brand Positioning
- Brand Identity Pack: Full Logo Suite + Brand Guidelines
- Web Copy
- UX/UI Design
- Webflow Development
- SEO Fundamentals
Complete Brand Refresh Package:
- Brand Strategy & Research: Consumer Research + Competitive Analysis + Brand Positioning
- Brand Identity Pack: Full Logo Suite + Brand Guidelines
- Web Copy
- UX/UI Design
- Webflow Development
- SEO Fundamentals
On-Going Brand Support — Post Go-Live
We offer Brand Support as an add-on service to make sure once you launch your new brand and website you have the support and backup, when needed, to help you roll out the brand visual and verbal elements we crafted together.
Some additional branding elements we can help you with, if not covered in your project:
- Business card templates, letterheads, flyers, PPT presentation slide decks
- Packaging and merchandise design
- Social Media posts and cover designs
- Email template design in Mailchimp / Flodesk
- Additional landing pages (design, copy & development)
- Webflow maintenance and support
How To Communicate With Us
Our client communication policy is designed to ensure transparency, responsiveness, and a collaborative partnership throughout every phase of your project. Key principles of our communication policy include:
- Regular Updates: We believe in keeping you informed at every stage of the project. You can expect regular updates on the progress, milestones achieved, and any significant developments. Our goal is to provide a transparent and comprehensive overview of the project's status.
- Open Channels: We maintain open communication channels to facilitate a seamless exchange of information. Whether through emails, scheduled calls, or virtual meetings, we are committed to being accessible and responsive to your inquiries, feedback, and concerns.
- Timely Responses: Your time is valuable, and we strive to respond promptly to your communications. Whether you have questions about the design, project timeline, or any other aspect, our team is dedicated to providing timely and informative responses.
- Collaborative Decision-Making: We value your input and actively seek your perspective on key decisions. Collaboration is at the core of our approach, and we encourage open dialogue to ensure that the final design aligns with your vision and expectations.
- Documented Communication: To maintain clarity and avoid misunderstandings, we document important communications. This includes meeting summaries, design changes, and any agreements reached during the course of the project. This documentation serves as a reference for both parties.
- Flexibility for Meetings: We understand the importance of clear communication, and we are flexible in arranging virtual or in-person meetings as needed. This ensures that we address your queries and discuss project details in a manner that suits your preferences.
Disclaimer
Your privacy and security are our top priorities. Please be assured that this page is not secured or private to uphold the confidentiality and protection of your personal information and project details. Rest assured, we are committed to a responsible and secure approach. Any shared drawings will undergo thorough redaction, ensuring that addresses and any sensitive information are safeguarded. Our dedication to maintaining the privacy and security of all parties involved remains unwavering. If you have any specific concerns or questions regarding privacy measures, feel free to reach out, and we'll be more than happy to address them. Thank you for entrusting us with your project, and your confidentiality is of the utmost importance to us.