SeO Services

Alongside the design and functionality of your website, we also check its SEO fundamentals.

What Is SEO, And Why Does It Matter To Your Website?

Search Engine Optimization (SEO) is a method of increasing organic traffic to your website by improving the ranking of its pages on the search engine results page (SERP).

By optimizing content on your website for specific keywords associated with your industry,  pages from your site will start to rank higher on the SERP.  And if what people find on your site matches what they’re actually looking for, you’ll start to convert prospects into customers.

How can Khula Design Studio help with SEO fundamentals?

Keyword Research

It pays to do the research! Key search terms help your business to rank higher on search engine results. We use specially-designed software to identify relevant keywords for your business, so we can incorporate them into your website copy.

Keyword research usually begins with a search for the primary keyword (the main topic of the page). From there, keyword research can expand to include secondary related terms and tertiary "semantically" related terms.

Researching keywords in itself also helps you get a better understanding of what your prospective customers are looking for, and therefore the content you’ll need to create around a given topic to stay relevant to their needs. 

If you create content that they like, it increases the authority of your brand, builds trust, and in turn creates returning customers alongside new ones. 

Competitor Analysis

After completing your keyword research, we perform keyword-based competitor analysis. Once the analysis is out, we investigate the market share of your competitors.

An SEO competitor analysis involves researching the content and other elements of the content, like the links and keywords a competitor has used. Put simply, it is an SEO comparison between two competing websites in a similar industry or business.

Competitor analysis SEO can include:
• SEO keyword competition analysis
• Competitor backlink analysis• Keyword gap analysis
• Top content analysis

SEO competitive analysis is effective and efficient because you don’t have to start your research from scratch. You can see what other competitors are doing and apply it to your own SEO efforts.

Content Optimization

Amazing content that builds trust with your audience will generate the organic traffic and the targeted users you’re looking for. SEO content optimization is an excellent way to generate organic traffic, provided you know what you’re doing.  

That’s where Khula Design Studio comes in.  

We build all optimizations around targeted keywords, unique content, user intent and targeted audience, and your customer buyer’s funnel.

SEO Audit

An SEO website audit gives you insight into the performance of your website. It also helps you to understand the impact and shortcomings of your SEO. 

After analyzing your website for technical aspects and content, we present you with a detailed report and help to determine an effective SEO strategy. 

An SEO website audit is essential for the successful performance of a website. And here’s why:
• It allows you to discover the reasons behind poor search engine visibility.
• It provides insight into the effectiveness of your competitors and their strategies.
• It can help you to improve your website’s domain authority. 
• It can reveal other factors that are affecting your ranking on the SERP.

By analyzing your website through various SEO tools, we can provide a strategy and gap-analysis to guide you on which SEO area we need to focus on. This might include on-page changes which can be done right away, such as:
• Missing H1 tags
• Missing alt. tags on images
• H2 headings 
• Keywords missing from meta-data

It also includes technical SEO, or improvements needed to the structure of your site to ensure it gets crawled and indexed correctly by search engines. This includes:
• Sitemapping
• Page speed
• URL structure
• Schema
• Site navigation

Backlinks

Link building is the process of getting other websites to link to yours. It’s a practice done by many online businesses to boost their rankings in the SERP. Although it might sound relatively simple, link building can often be time-consuming, difficult to scale and a complex process.  

For example, if a journalist writes about your product or service, and one of your pages links to their online article, ideally you need their article to link back to the page on your site. Although it only takes the simple addition of a hyperlink, getting a national newspaper to actually do this can be tricky.  

Links are a ranking signal to search engines, so when your site is linked with other sites with have a high domain authority, like a national newspaper, this increases its reputation and trustworthiness. Links can be internal or external, which is why we offer a variety of link building services to suit your industry or niche.

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