BRANDING + WEB

FutureCPD

Discover how a veterinary e-learning platform unified its brand identity across platforms to create a premium and professional look and feel.

United Kingdom

The Challenge

FutureCPD is an online e-learning platform for veterinary specialists and thought leaders. They offer high-quality video content and e-learning materials for continuing professional development (CPD). To speak to their target audience — vets tired of poor quality and prerecorded CPD sessions — FutureCPD needed a professional brand identity and online presence together with messaging and a compelling story to drive vets to sign-up for a subscription-based membership. 

That’s when FutureCPD’s founders approached Khula Design Studio to help guide them through the setup of their new business startup and create all the design and digital fundamentals.


The Outcome

Setting the tone for a luxurious look and feel for the brand, website, and e-learning platform on Kajabi — we created a beautiful, modern and high-end brand identity. As we mapped out the UX wireframes, our copywriters crafted engaging and captivating content, infused with SEO keyword research, to resonate with users. Once the wireframes, user flow, and copy were completed, we pulled through the brand identity elements into our UI web design for a cohesive look and feel across the entire website and marketing assets.

Development began in Webflow, creating a CMS structure which would enable FutureCPD to easily update their upcoming course content and speakers. We then helped design and develop the pages in Kajabi to ensure the brand identity and visual direction from the website was brought across to the learning platform and student backend. User experience is now unified across both platforms — front end and back end in sync with a premium and professional look and feel.


Services:

  • Full Brand Identity (logo, colour palette, mood boarding, typography, brand book)
  • Information Architecture (IA)
  • Copywriting
  • UX/UI Web Design
  • Webflow Development
  • SEO Research & Fundamentals
  • Kajabi support, setup and design
  • Banner templates in Figma
Discover how a veterinary e-learning platform unified its brand identity across platforms to create a premium and professional look and feel.

Web Design & Webflow Development

www.futurecpd.com

Discover how a veterinary e-learning platform unified its brand identity across platforms to create a premium and professional look and feel.
Discover how a veterinary e-learning platform unified its brand identity across platforms to create a premium and professional look and feel.

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