FutureCPD
Discover how a veterinary e-learning platform unified its brand identity across platforms to create a premium and professional look and feel.
The Client
FutureCPD works with renowned veterinary specialists to create engaging continuous professional development (CPD) resources that are interactive, on-demand, and in HD. Their monthly membership packages open up access to studio-quality 'Specialist Sessions', interactive quiz nights, and panel discussions.
Services
Brand Identity
The Challenge
FutureCPD is an online e-learning platform for veterinary specialists and thought leaders. They offer high-quality video content and e-learning materials for continuing professional development (CPD). To speak to their target audience — vets tired of poor quality and prerecorded CPD sessions — FutureCPD needed a professional brand identity and online presence together with messaging and a compelling story to drive vets to sign-up for a subscription-based membership.
That’s when FutureCPD’s founders approached Khula Design Studio to help guide them through the setup of their new business startup and create all the design and digital fundamentals.
Stationary
The Outcome
Setting the tone for a luxurious look and feel for the brand, website, and e-learning platform on Kajabi — we created a beautiful, modern and high-end brand identity. As we mapped out the UX wireframes, our copywriters crafted engaging and captivating content, infused with SEO keyword research, to resonate with users. Once the wireframes, user flow, and copy were completed, we pulled through the brand identity elements into our UI web design for a cohesive look and feel across the entire website and marketing assets.
Development began in Webflow, creating a CMS structure which would enable FutureCPD to easily update their upcoming course content and speakers. We then helped design and develop the pages in Kajabi to ensure the brand identity and visual direction from the website was brought across to the learning platform and student backend. User experience is now unified across both platforms — front end and back end in sync with a premium and professional look and feel.
The RESULTS
WORDS FROM THE CLIENT
"I've worked with Jamie for some time and find him to be professional, efficient and his work surpasses my expectations. His team have delivered work for our clients that has been of good quality and helped us grow our business."
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