Nate’s initial idea incorporated the first letters of his name, and his wife and business partner’s name, to create the acronym NOKO: Nate O’Hara and Kristie O’Hara. This provided the Khula design team with the scope to generate a range of fun and innovative ideas. The design process began with a discovery session and competitive research. Through mood boarding, we derived numerous different concepts, which were trialled on a range of people from varied backgrounds. We also tested the viability of concepts by surveying the impact on individual respondents.
After careful evaluation, we arrived at the final concept, which we presented to Nate and Kristie. The couple accepted this concept straightaway. Our team quickly delivered all the brand asset files, alongside the brand guidelines. The new brand identity is modern, bold and distinguishes NOKO Solutions from other coaching providers. It also helped establish the company as trustworthy, therefore appealing to the ideal customers.