Playlyst Studio

‍The Challenge

Playlyst is an audio and video podcast editing and hosting company, based in Johannesburg, South Africa. Despite the company’s ongoing success and growing international reputation, it was clear that it’s online presence wasn’t selling the studio’s true capabilities. 

They’d tried – unsuccessfully – to create a website themselves on Squarespace, as their old website lacked design, structure and poor user experience. But it was also slow, SEO was non-existent, and there was no Google Analytics tracking in place.

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The Outcome

Khula rebuilt Playlyst’s site in Webflow – a no-code platform that’s known for enhanced performance and better responsiveness. It’s a world away from the Squarespace site they were building previously – it’s faster, SEO-optimized, and has a better user experience all round.

Its back end is also easy to use – meaning that the Playlyst team can also update the new website themselves moving forward.

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Website Technical ROI:

Performance score went from 34% to 79% — 45% increase

SEO score went from 90% to 94% — 4% increase

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Services

• Startup Consulting
• Information Architecture (IA)
• UX/UI Web Design
• Content Migration from Squarespace with 301 redirects
• Webflow Development
• Google Analytics Setup

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Web Design & Webflow Development

www.playlyst.io

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Before & After Transformation

Khula made redesigning our website easy and efficient! It was done in such a timely manner and we saw our vision become a reality. It was truly wonderful working with them and looking forward to working with them again in the future. — Michaela Gonçalves

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