Design Success, One Project
at a Time
EST. 1988
Born in
Johannesburg
Currently live in
Chilliwack
2X
Founder
Founder
49.1579° N 121.9515° W
PST
Hi, I’m Jamie Windell, CXAC Cert Your go-to fractional brand advisor As a branding consultant, I help businesses shape a brand that’s true to who they are and where they’re headed. I help them reshape their brand perception by partnering with creative subcontractors to deliver high-quality design work. It’s all about creating something that not only stands out in the market but speaks directly to your audience with clarity and purpose.for elevating your brand perception. Let's design the experience you want to see tomorrow.
As a branding consultant, I help businesses shape a brand that’s true to who they are and where they’re headed. I help them reshape their brand perception by partnering with creative subcontractors to deliver high-quality design work. It’s all about creating something that not only stands out in the market but speaks directly to your audience with clarity and purpose.
ENCOURAGER.
FATHER. HUSBAND.
BROTHER. FRIEND.
For the last 15 years, I’ve played a lot of roles. From multiple career paths in Johannesburg to award-winning design studio owner in Chilliwack, I’ve lived a full life. And in that time, I’ve learned one main lesson: when your business is efficient, you can do more impactful work.
And whether that “impactful work” is being a more present parent, volunteering for a cause you’re passionate about, or simply providing the best service in your industry, I want to help you achieve it.
Let’s work together to create a bigger impact in your business and elevate your brand.
And whether that “impactful work” is being a more present parent, volunteering for a cause you’re passionate about, or simply providing the best service in your industry, I want to help you achieve it.
Let’s work together to create a bigger impact in your business and elevate your brand.
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
How Does Your Brand Experience Measure Up?
If your service and your look don't match the business you want to be, it's costing you time, money, and impact.
ⓧ You're living with an outdated logo and website
ⓧ Your team is overloaded by repetitive, highly manual tasks
ⓧ You’re unsure of why people choose your competitors over you
ⓧ Your customer service experience leaves a lot to be desired
ⓧ Your internal systems — or lack of systems — are working against you
Luckily, all of these things are fixable – and I'm here to help.
ⓧ You're living with an outdated logo and website
ⓧ Your team is overloaded by repetitive, highly manual tasks
ⓧ You’re unsure of why people choose your competitors over you
ⓧ Your customer service experience leaves a lot to be desired
ⓧ Your internal systems — or lack of systems — are working against you
Luckily, all of these things are fixable – and I'm here to help.
I help busy service-based business owners hop off the hamster wheel and streamline their business, and craft delightful experiences to create a sustainable business.
CLOSE —
I help small business owners save time and operate businesses that they can be proud of. I assess the business for strengths and weaknesses, help you set goals and craft an execution plan towards accomplishing them. I then work alongside you to make it happen. My goal is to leave your business better than I found it, and give you clarity and direction. I want to arm you with the tactics, tools and processes to improve the way you work and function.
CLOSE —
I work hard to build relationships with each and every client to understand exactly where my services and skills can truly benefit your business. Whether you're looking to streamline your processes, bolster your brand, or improve your customer experience – Everything I do is tailored to you! If additional support is needed beyond my broad scope of expertise, I have established an expansive network of business and branding professionals that I can pull in to assist.
CLOSE —
I have a proven track record of helping 100+ small business owners across industries set themselves up for success. I have decades of professional experience perfecting my craft in the business world. From working in a range of roles from project management, operations and logistics, and design, to successfully starting and running my own businesses, I've seen it all. I know first-hand how valuable an outside perspective can be to help you get the job done right.
CLOSE —
I help small business owners save time and operate businesses that they can be proud of. I assess the business for strengths and weaknesses, help you set goals and craft an execution plan towards accomplishing them. I then work alongside you to make it happen. My goal is to leave your business better than I found it, and give you clarity and direction. I want to arm you with the tactics, tools and processes to improve the way you work and function.
CLOSE —
I work hard to build relationships with each and every client to understand exactly where my services and skills can truly benefit your business. Whether you're looking to streamline your processes, bolster your brand, or improve your customer experience – Everything I do is tailored to you! If additional support is needed beyond my broad scope of expertise, I have established an expansive network of business and branding professionals that I can pull in to assist.
CLOSE —
I have a proven track record of helping 100+ small business owners across industries set themselves up for success. I have decades of professional experience perfecting my craft in the business world. From working in a range of roles from project management, operations and logistics, and design, to successfully starting and running my own businesses, I've seen it all. I know first-hand how valuable an outside perspective can be to help you get the job done right.
Capabilities
Capabilities
Brand Strategy
Brand Identity Design
Art Direction
Copywriting & Key Messaging
Web: Webflow, Squarespace, Wix
Domains & Hosting
Google Workspace Management
Client Onboarding & Offboarding
Service Design & CX Consulting
Email CRM Setup & Design
Sales & Pipeline Management
No-code Tools & AI
Operations & SOP’s
Customer Journey Mapping
Freelancer Recruitment
Project Management
Brand & Website Audit
Gap Analysis
Tools I’m Familiar With
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“I worked with Jamie as a consultant to help me grow my own design and development studio. I was looking for a mentor/coach, but hadn't found anyone that I "clicked with" and that I felt could help me take my business to the next level.
From the moment Jamie and I got on a call, I knew I had found the perfect match. He's energetic, insightful, and, most of all -- He just gets it.
The level of strategy he brings to the table is unmatched, and I'd recommend him to anyone who's looking to grow their business and delight their customers.”
From the moment Jamie and I got on a call, I knew I had found the perfect match. He's energetic, insightful, and, most of all -- He just gets it.
The level of strategy he brings to the table is unmatched, and I'd recommend him to anyone who's looking to grow their business and delight their customers.”
Josh H.
“I've worked with Jamie on a couple of occasions now and he is one of the most authentically helpful people I've worked with. He took the time to really understand and clarify my situation and offered genuine, deep and tactical advice. Highly recommend working with Jamie if you want real, actionable insights and a positive, motivational person to drive you.”
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Callum T.
“Jamie’s approach to handling projects is very structured, efficient and caring. His team completed the project before the deadline and was very clear and upfront about coming deliverables. I can’t recommend Jamie and Khula highly enough to anyone who’s looking for a reliable and professional web design service.”
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Yulia H.
“Jamie is a perfect example of a skilled go-getter, manager, and thriving business owner. I had the privilege of working and getting to know him at Design Partnership during the time we worked there together.
Jamie is an honest, reliable, and hardworking individual that always has his clients and their stakeholders' best interests at heart. He constantly strived to inspire and add value to the people he works with past the typical status quo. He is goal-oriented and very process-driven with a can-do attitude toward any task he touches.”
Jamie is an honest, reliable, and hardworking individual that always has his clients and their stakeholders' best interests at heart. He constantly strived to inspire and add value to the people he works with past the typical status quo. He is goal-oriented and very process-driven with a can-do attitude toward any task he touches.”
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Roberto Z.
“Jamie is the team player whom will make a team stay on top. He is dedicated to the business, as if it is his own. He understands the important relationship with suppliers and has great communication skills. He is the backstop you wish you had.”
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Lindy B.
"The target persona exercise really helped me understand who our ideal customer is, we didn't really know. Once going through our customer journey and onboarding, and walking in our ideal customer's shoes we got to really understand where the gaps where and where I could better serve my clients. Loved this workshop by Jamie and found it super insightful."
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Kaelan H.
"I have been in business for over 10 years and I thought I knew everything about my ideal customer and the customer experience we offer them. But, after going through this workshop and exercise with Jamie, I quickly realized there were some things we could do better. We came up with some really awesome ideas that could create these delightful moments for my clients. I would highly recommend this workshop to any business owner."
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Jete D.
A Few Kinds Words From Colleagues and Clients I Have Worked With
2008
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Where it began — Packing boxes
VastraTech
VastraTech Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
•
Logistics Coordinator (2008 - 2010)
2010
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Youthful Learning + Growth
VastraTech
VastraTech Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
•
Procurement & Logistics Manager (2010 - 2014)
2014
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MY first taste of Entrepreneurship
Think Africa
Think Africa Solutions Pty Ltd was a logistics broker acting as the middle man between clients and freight forwarders. I helped individuals ship their products locally and internationally within Africa. Managing the import and export process while mitigating risks and reducing freight costs.
•
Founder & Director (2014 - 2015)
2015
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Side hustle training clients as a P.T
Fitness On Demand
[Fitness on Demand] was a personal training service helping individuals reach their fitness goals, whether at home or at their local gym.
As a certified personal trainer, and fighting fit instructor, I had the privilege of training clients at home, at their gym, and at Evolution Boxing Gym.
As a certified personal trainer, and fighting fit instructor, I had the privilege of training clients at home, at their gym, and at Evolution Boxing Gym.
•
Personal Trainer (2015 - 2017)
2015
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Finding the creative in me
Design Partnership
[Design Partnership] is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
•
Senior Project Coordinator (2015 - 2016)
2016
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Working with designers — Loving design
Design Partnership
[Design Partnership] is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
•
Traffic Manager (2016 - 2017)
2016
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Side hustle - Launched a clothing brand
WellFit Lifestyle
I started a gym clothing brand called [WellFit Lifestyle], providing fitness enthusiasts with comfortable, and stylish gym apparel.
I ended selling this clothing brand to a friend, and fellow personal trainer.
I ended selling this clothing brand to a friend, and fellow personal trainer.
•
Founder (2016 - 2017)
2008
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New company expansion — Back to ops
FYBOTECH
[FYBOTECH Distributors] is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
•
Operations Manager (2017 - 2018)
2018
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Going solo — Working with startups
FYBOTECH
[FYBOTECH] Distributors is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
•
Freelance Brand Consultant (2018 - 2019)
2008
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Finding my way in Vancouver, BC
Skyrocket Digital
[Skyrocket Digital] is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
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Account Strategist (2019 - 2020)
2020
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Learning the agency way
Skyrocket Digital
[Skyrocket Digital] is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
•
Digital Producer (2020)
2020
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Launched my own design studio
KHULA®
[KHULA®] is an award-winning strategy-led design studio situated in BC, Canada that has helped 100+ small businesses around the world refresh and transform their brand image. With a team of creative co-pilots, we helped solopreneurs, small businesses, and non--profits with all the branding essentials, and fundamentals.
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Founder & Design Director (2020 - current)
2023
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Playing to my strengths — consultant
Trimble Group
[trimble group] is a veterinary-led communications company that helps animal health professionals create engaging content to excel at what they do.
I worked alongside the CEO, Toby Trimble, to help streamline, and optimize his business through 1-1 consulting.
I worked alongside the CEO, Toby Trimble, to help streamline, and optimize his business through 1-1 consulting.
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Fractional Design PM & Consultant (2023 - Current)
2023
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My first online subscription business
Meet Your Fractional Brand Advisor
Design guidance for scrappy founders who want to launch with confidence.
You’re building something you’re proud of — but trying to figure it all out alone is exhausting.
You’re juggling logo files, font choices, website templates, platform decisions, domain setup… and none of it feels quite right.
You want a brand and online presence that actually reflects the quality of your work — but a full agency build just isn’t in the budget yet.
That’s Where I Come In
As your Fractional Brand Advisor, I help early-stage founders like you cut through the noise, make smart decisions, and launch with clarity. You’ll still do the building — but with expert guidance, proven tools, and strategic input every step of the way.
Want to explore what this lean approach could look like for you?
Want to explore what this lean approach could look like for you?
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Featured in Podcasts
Design Awards
Awwwards - Honorable Mention x 3
Awwwards - Nominee x 8
Design Rush - Best Design x 3
Awwwards - Nominee x 8
Design Rush - Best Design x 3
Certifications
Human Centered Service Design — IDEO Professional Certificate in CX — CX Academy
Brand Strategy Fundamental w/ Anneli Hanson — The Futur™
Hello Design Thinking — IDEO
Masterclass in Design Thinking & Innovation — UDEMY
Kettlebell Instructor — HFPA S.A
Fighting Fit Instructor — HFPA S.A
Inner Life Coaching (ASCTH) — HFPA S.A
Certified Personal Trainer (NQF6) — Trifocus Fitness Academy
Brand Strategy Fundamental w/ Anneli Hanson — The Futur™
Hello Design Thinking — IDEO
Masterclass in Design Thinking & Innovation — UDEMY
Kettlebell Instructor — HFPA S.A
Fighting Fit Instructor — HFPA S.A
Inner Life Coaching (ASCTH) — HFPA S.A
Certified Personal Trainer (NQF6) — Trifocus Fitness Academy