A healthy online presense starts with a holistic brand & website
Seek Optimal’s brand — refreshed. A custom logo, cohesive identity, and a patient-friendly website for a naturopathic practice.
Seek Optimal
Engagement
Location
Services
Migration
Awards
The Challenge
After launching his new business Dr. Ryan Lewis,ND wanted to create a brand name, identity, messaging and online presence that best reflects his brands core values, mission, vision and is appealing to the ideal target audience. However, as a busy Naturopathic Doctor he didn’t have the time or resources to get this done in a timely manner. So, he needed guidance from someone who could help build the brand from the ground up and launch it within weeks not months so that they could go to market quickly.
The Outcome
We began with the brand strategy (brand positioning scope of work) at first to help Seek Optimal unpack everything about their industry, clients, competitors and landscape. This helped them arrive at the name “Seek Optimal”, and they provided recommendations on how they preferred to position themselves and their new business within the market as "Seek Optimal Wellbeing".
Now that the brand positioning was in place, it inspired our graphic designer to come up with a unique, bold and visually appealing brand identity and logo system that he could easily roll out across all the touch points, from in-person to online. The symbol was uniquely created symboling the different areas of life and wellness in a circular motion to nod to the holistic wellness approach they take with their clients.
Once the brand identity was in place, we did a ground-up website refresh and WordPress → Webflow migration: custom UX/UI, modular components, and a Webflow CMS that’s easy to edit. We migrated content with 301s, tuned SEO and performance, ran full QA, and trained the team. The result: a faster, clearer, future-proof site the team can manage in-house.
Leveling Up Looks Like This
Performance score increased by 21%
SEO score increased by 15%
"I am very grateful to you and your team for making my dream into a reality. Now I can only hope to touch and impact more lives through my website."
Dr. Ryan Lewis, ND
Photography & Drone Videography
Next Up
Got questions? Chat with Jamie.
