We began with the brand strategy (brand positioning scope of work) at first to help Dr. Lewis unpack everything about his industry, clients, competitors and landscape as a ND. This helped him arrive at the name “Seek Optimal”, and he provided recommendations on how he preferred to position himself and his new business within the market.
Now that the brand positioning was in place, it inspired our graphic designer to come up with a unique, bold and visually appealing brand identity and logo system that he could easily roll out across all the touchpoints, from in-person to online.
Within 2 weeks, we mapped out the UX wireframes, crafted all the messaging and then designed the website (UI) and built the landing page which will be used as a marketing page to capture leads on Webflow including all the SEO fundamentals needed. Wondering how it turned out? Scroll down and find out!