Building a stronger business for this online personal trainer

Joshua James

Joshua James needed to pivot from in-person training to online, but he needed a professional brand image and website to attract new customers and leads.

Joshua James

Joshua James

Health, Wellness & Fitness

Type

Brand Refresh

Location

Toronto, Canada

Services

Brand Identity Design
Web Copy & Messaging
UX/UI Web Design
3rd Party App Integrations
QA & Debugging
Webflow Development
SEO Fundamentals

Migration

Migration From Squarespace to Webflow

Awards

The Challenge

Joshua tried to DIY a website on Wix but didn't really have the design know-how to make his brand image stand out. Post-pandemic all of this clients switched to virtual online training and he needed a new professional brand image to attract more clients online and have a seamless onboarding process for bookings.

With no real brand identity, visual system, or messaging, Joshua's brand fell a little flat. He needed help unpacking how he wants to show up, who he wants to target, and how to speak to them. He needed a solid foundation to work from and a website that was easy to use and maintain himself moving forward.

The Outcome

We didn't have a lot of time as Joshua wanted to go to market quickly. So we started with a discovery call to unpack everything about Joshua, his clients, how he serves them, and his onboarding process. We then used this information to gather research and start mood boarding to build out his new brand identity and visual system.

During this time, we helped Joshua craft his messaging and story for the landing page. Once we had both of these elements we quickly moved into UX/UI web design — helping Joshua see the bigger picture through a website prototype before moving into development. We developed and QA'd the site within a week and launched it in a new no-code platfrom called Webflow. The result? A professional online presence and brand image that Joshua can now be proud of!

Leveling Up Looks Like This

Leveling Up Looks Like This

% increase in performance

% increase in SEO score

Joshua James
Joshua James

"I have a web presence I am proud to share. Overall Khula went above and beyond our expectations. They produced an organized website with great design. All while managing expectations well and communicating consistently."

Joshua James
Joshua James

"I have a web presence I am proud to share. Overall Khula went above and beyond our expectations. They produced an organized website with great design. All while managing expectations well and communicating consistently."

Photography & Drone Videography

No items found.
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Joshua James

Joshua James needed to pivot from in-person training to online, but he needed a professional brand image and website to attract new customers and leads.

Toronto, Canada
BRANDING + WEB
Health, Wellness & Fitness
BRANDING + WEB
KHULA updated logo
Joshua James
KHULA updated logo
BRANDING + WEB
KHULA updated logo
Joshua James
KHULA updated logo

The Client

Joshua James helps executives prevent injury in as little as 30 days. His online personal training programs make it easy for people to reach their health goals and stay on track via effective and safe personalized fitness plans. His plans help with everything from weight loss to injury recovery.

Services

Brand Identity Design
Web Copy & Messaging
UX/UI Web Design
3rd Party App Integrations
QA & Debugging
Webflow Development
SEO Fundamentals

Brand Identity

Before
Joshua James
AFTER
Joshua James

WEBSITE

Migration From Squarespace to Webflow
visit website
Before
Joshua James
AFTER
Joshua James

The Challenge

Joshua tried to DIY a website on Wix but didn't really have the design know-how to make his brand image stand out. Post-pandemic all of this clients switched to virtual online training and he needed a new professional brand image to attract more clients online and have a seamless onboarding process for bookings.

With no real brand identity, visual system, or messaging, Joshua's brand fell a little flat. He needed help unpacking how he wants to show up, who he wants to target, and how to speak to them. He needed a solid foundation to work from and a website that was easy to use and maintain himself moving forward.

Stationary

Before
Joshua James
AFTER
Joshua James

The Outcome

We didn't have a lot of time as Joshua wanted to go to market quickly. So we started with a discovery call to unpack everything about Joshua, his clients, how he serves them, and his onboarding process. We then used this information to gather research and start mood boarding to build out his new brand identity and visual system.

During this time, we helped Joshua craft his messaging and story for the landing page. Once we had both of these elements we quickly moved into UX/UI web design — helping Joshua see the bigger picture through a website prototype before moving into development. We developed and QA'd the site within a week and launched it in a new no-code platfrom called Webflow. The result? A professional online presence and brand image that Joshua can now be proud of!

The RESULTS

+
%
Performance score
+
%
SEO Score

WORDS FROM THE CLIENT

Ready To Hit Refresh?

When it comes to your brand and website design, you don't need to struggle or try figure it out on your own.

Let us help you get it right and create a standout brand image you can be proud of.