Enamel knew who they were, but they didn't know how they showed up in the world. We helped them create their North Star and a value proposition statement that grounded them. They also needed a new logo to reflect the tech-forward company they were, along with an updated visual identity with new colours, symbol, and a typeface that was modern and could be effectively rolled out to the website and all marketing touchpoints.
We then replaced their old boring and somewhat jargony copy with a messaging strategy to support using a fun tone of voice that evokes personality and a touch of humor while staying professional. The last step was custom-designing all the pages and finding ways to improve their user experience while mapping out the pages. Their website redesign, built-in Webflow, also supported a 259-page migration with advanced interactive map embeds connected to the CMS and advanced embeds with site-wide search functionality. It was a complete brand refresh and transformation within nine (9) weeks!