tbc.wtf

A unique and strong brand image was needed to reflect this company’s bold positioning as a copy and content agency.

Gloucestershire, United Kingdom
BRANDING + WEB
General Business

The Challenge

tbc/wtf is a tech-focused copywriting and content creation agency helping startups and B2B brands differentiate themselves in a crowded marketplace. Although the company had a strong verbal identity, as the business expanded there was a need for them to build a strong visual identity to complement it.

A unique brand image was needed to reflect the company’s bold positioning — one that’d work across multiple platforms. tbc/wtf has been coasting on a hastily-put together Squarespace website for the best part of a year when they came to Khula. The founder knew that this needed addressing too.

In addition to a new design, the website needed an improved user experience, better speed and performance, as well as some fundamental SEO improvements and Google Analytics.

Services

Brand Identity Design
Brand Identity Design
UX/UI Web Design
UX/UI Web Design
Content Migration to Webflow
Content Migration to Webflow
Webflow Development
Webflow Development
3rd Party App Integrations
3rd Party App Integrations
QA & Debugging
QA & Debugging
SEO Fundamentals
SEO Fundamentals

The Outcome

Khula set to work creating a set of visual assets – including logos, a new font family, and a wordmark that’s since become the company’s go-to insignia.

Taking their cue from the founder and the wider tbc/wtf team’s eclectic experience, Khula created a strong, colourful identity that was both eye-catching, memorable, and professional.

The same can be said of the new tbc/wtf website, which the Khula team rebuilt in Webflow – a no-code platform. The new site is now live, has a host of new features, and is structured in a way that brings the brand to life, is user-focused, performs better, and is much more responsive — and its now easy for tbc/wtf to update and maintain themselves.

Nominated for an award on Awwwards

Before & After

Brand Identity

tbc.wtf
Before & After

Website Refresh

View website
tbc.wtftbc.wtf
Performance score increased by
70
%
8
%
SEO score increased by

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