tbc.wtf

A unique and strong brand image was needed to reflect this company’s bold positioning as a copy and content agency.

Gloucestershire, United Kingdom
BRANDING + WEB
Local / Service Business
BRANDING + WEB
KHULA updated logo
tbc.wtf
KHULA updated logo
BRANDING + WEB
KHULA updated logo
tbc.wtf
KHULA updated logo

The Client

tbc.wtf is a creative content agency based in UK serving B2B clients around the world who need that creative word-smithery to tell their story. They're a bold and fun bunch of talented copywriters who know how to take your vision and turn it into powerful, simple and clear messaging that resonates with your audience.

Services

Brand Identity Design
UX/UI Web Design
Content Migration to Webflow
Webflow Development
3rd Party App Integrations
QA & Debugging
SEO Fundamentals

Brand Identity

Before
tbc.wtf
AFTER
tbc.wtf
Before
tbc.wtf
AFTER
tbc.wtf

The Challenge

tbc/wtf is a tech-focused copywriting and content creation agency helping startups and B2B brands differentiate themselves in a crowded marketplace. Although the company had a strong verbal identity, as the business expanded there was a need for them to build a strong visual identity to complement it.

A unique brand image was needed to reflect the company’s bold positioning — one that’d work across multiple platforms. tbc/wtf has been coasting on a hastily-put together Squarespace website for the best part of a year when they came to Khula. The founder knew that this needed addressing too.

In addition to a new design, the website needed an improved user experience, better speed and performance, as well as some fundamental SEO improvements and Google Analytics.

Stationary

Before
tbc.wtf
AFTER
tbc.wtf

The Outcome

Khula set to work creating a set of visual assets – including logos, a new font family, and a wordmark that’s since become the company’s go-to insignia.

Taking their cue from the founder and the wider tbc/wtf team’s eclectic experience, Khula created a strong, colourful identity that was both eye-catching, memorable, and professional.

The same can be said of the new tbc/wtf website, which the Khula team rebuilt in Webflow – a no-code platform. The new site is now live, has a host of new features, and is structured in a way that brings the brand to life, is user-focused, performs better, and is much more responsive — and its now easy for tbc/wtf to update and maintain themselves.

Nominated for an award on Awwwards

The RESULTS

+
70
%
Performance score
+
8
%
SEO Score

WORDS FROM THE CLIENT

Ready To
Hit Refresh?

When it comes to your brand and website design, you don't need to struggle or try figure it out on your own.

Let us help you get it right and create a standout brand image you can be proud of.