tbc.wtf
A unique and strong brand image was needed to reflect this company’s bold positioning as a copy and content agency.
The Challenge
tbc/wtf is a tech-focused copywriting and content creation agency helping startups and B2B brands differentiate themselves in a crowded marketplace. Although the company had a strong verbal identity, as the business expanded there was a need for them to build a strong visual identity to complement it.
A unique brand image was needed to reflect the company’s bold positioning — one that’d work across multiple platforms. tbc/wtf has been coasting on a hastily-put together Squarespace website for the best part of a year when they came to Khula. The founder knew that this needed addressing too.
In addition to a new design, the website needed an improved user experience, better speed and performance, as well as some fundamental SEO improvements and Google Analytics.
Services
The Outcome
Khula set to work creating a set of visual assets – including logos, a new font family, and a wordmark that’s since become the company’s go-to insignia.
Taking their cue from the founder and the wider tbc/wtf team’s eclectic experience, Khula created a strong, colourful identity that was both eye-catching, memorable, and professional.
The same can be said of the new tbc/wtf website, which the Khula team rebuilt in Webflow – a no-code platform. The new site is now live, has a host of new features, and is structured in a way that brings the brand to life, is user-focused, performs better, and is much more responsive — and its now easy for tbc/wtf to update and maintain themselves.
Nominated for an award on Awwwards
Brand Identity
"Top marks from me for Jamie and the Khula crew! They crafted a standout brand identity for my agency, before applying it to a user-friendly, well-designed, awesome new website that's now ripe for lead generation! The Khula team understands the back-end, front-end, and everything in between. They also make sure that you know *exactly* what they're doing, what you'll be getting, and how to use everything yourself afterwards. Defo chat to these guys if you need a brand refresh or an online overhaul!"
Website Refresh
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