A South African van life experience that needed a brand identity and online presence to match it.
A van-life experience has hit the shores of South Africa. Female-operated by Bronwyn Filippa, she is bringing a unique, tailored experience for tourists and locals to explore the untapped parts of Southern Africa — in a kitted out van! Maybe it's time to fuel your next adventure?
After traveling the world, Bronwyn came to use with an idea and business that she wanted to launch in South Africa. A van life experience touring the southern coast of South Africa. This kitted-out luxurious van and in-person experience needed a brand identity that was easy for the audience to remember and an online presence that could allow overseas people to get a feel of the experience and on-route activities that Bronwyn had to offer.
Developing this brand identity was not an easy one. After many concepts and iterations we finally landed on a brand identity and colour palette that Bronwyn loved and was proud of! Once we established the identity, our next step was to design and develop a website that allowed Bronwyn to update and maintain into the future. This website needed to be simple yet effective and easily display the content without making it complicated for the user to find more information.
The website has been optimized for tablet and mobile view allowing Bronwyns potential users to find out more information about FlipsVanz on the go. This project was a long one however we arrived and we are excited to see this business unfold and evolve — plus we might even score a free trip one day in the "FlipsVanz" van! Brand identity was developed in collaboration with Bloomate.
WORDS FROM THE CLIENT
"After working with Jamie in the past I always knew he was the kind of guy that aimed for nothing less than customer satisfaction. I knew he dabbled in setting up start up companies but literally had no idea that his knowledge and skills were exactly what I needed. He was patient with my lack of knowledge and always made sure I understood. If you are looking for passion and professionalism then Jamie is definitely your go to guy."
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