trimble group

How a complete rebrand helped a general video production company niche down to become an animal health communication and education specialist.

North Yorkshire, UK
BRAND REFRESH
Agency / Studio / Media
BRAND REFRESH
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
trimble group
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
BRAND REFRESH
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
trimble group
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack

The Client

Trimble Group is a professional communications company that creates world-class educational content for animal health organizations and veterinary professionals. They combine veterinary expertise with creative storytelling to improve animal welfare around the world.

Services

Brand Strategy & Positioning
Brand Identity Design
Stationery Design
Web Copy & Messaging
UX/UI Web Design
3rd Party App Integrations
Content Migration to Webflow
Webflow Development
QA & Debugging
SEO Fundamentals

Brand Identity

Before
trimble group
AFTER
trimble group

WEBSITE

Migration From Wix to Webflow
visit website
Before
trimble group
AFTER
trimble group

The Challenge

Trimble Productions’ Founder and CEO, Toby Trimble, had a dilemma. His production company was creating content — videography, cinematography, and photography — across multiple sectors from craft breweries to downhill mountain biking. It was seen as a video production company rather than an animal health communications brand. 

As a highly skilled veterinary specialist, Toby’s area of expertise is in animal health education. So he pivoted to focus entirely on the animal health industry, helping veterinary thought leaders and pharmaceutical companies produce high-quality educational content. At the same time, what he needed was a new brand to house his suite of related sub-brands, and better engage his target audience. Having worked with us on previous projects, Toby reached out to Jamie and the Khula Design Studio team.

Stationary

Before
trimble group
AFTER
trimble group

The Outcome

In our naming workshop, we landed on ‘Trimble Group’ moving away from ‘productions’ to align with their broader communications offering. After extensive research, it became clear that the existing brand identity and online presence didn’t speak to the animal health industry. It also lacked relevant and engaging imagery, and there was no consistency across social channels. The dark grey and orange colour palette made it difficult to read, and the messaging was a little off for their target audience. 

Khula helped Trimble rebrand with a new company name, a relevant colour palette, and a vibrant and engaging website aligned with their value proposition and buyer personas. Now, across every touchpoint, the Trimble Group brand has consistency and a professional look and feel that appeals to their target personas.

The RESULTS

+
25
%
Performance score
+
10
%
SEO Score

WORDS FROM THE CLIENT

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