When you’re on a mission to create the world’s most scalable, best-performing, and richly-featured data trust platform — it’s essential to have a brand identity people can trust. Toronto-based data engineering company, Data Sentinel, supports global organizations with data privacy, governance, risk, and compliance requirements. It’s essential for Data Sentinel to communicate professionalism and trust at every touchpoint with their clients. This venture capitalist-backed startup was missing a cohesive brand identity across multiple channels — including their website and social media.
Lacking a cohesive and holistic identity, their existing Webflow website was also missing key content that was present on competitors’ sites. Not ideal for a scaling business in a competitive market. Another key driver in Data Sentinel’s move towards a clearer brand identity and website redesign was their desire to create a stronger, bolder online presence that would attract larger clients.
In the first phase, we focused on creating a brand identity and visual system that could be rolled out across every touchpoint through research and mood boarding. The second phase involved analysing key competitors’ websites, identifying content gaps and keywords crucial for building Data Sentinel’s online presence and domain authority.
Next, we created UX wireframes for the new flow and content structure of the site and our copywriting team created new content which was more closely aligned to the brand and optimized for SEO. With the pages mapped and 90% of the copy completed, we merged the two to get a sense of the new website interface (UI) and to ensure brand image consistency across the site.
Once the UX and UI passed approval, we assembled the site's assets, migrated the content, and uploaded custom-designed illustration images. Further SEO fundamentals were added and refined before a site-wide quality assurance was carried out. Running alongside the website overhaul, we offered extended services to Data Sentinel, to ensure their new brand images covered every possible client touchpoint, including:
- Business cards
- Unique icons
- A PowerPoint presentation template
- LinkedIn and YouTube covers
- LinkedIn post templates
- Digital brochures
- UI Dashboard widgets and charts
At Khula Design Studio, we’re all about digital transformation. Through global creative collaboration, we were able to create a stronger brand identity for Data Sentinel, and create a website that better represents their business aspirations and vision.
Domain Rating (DR) score aka website authority went from 3.2 to 23
Won Best Logo Designs in Summer 2021 at Design Rush
"Our team had a tough choice between numerous great designs this month and decided to award yours - congratulations!" — Lana, Design Rush
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