SureStep

How a global ESG and GRC consultancy did a complete brand refresh to better align with their audience — some of the world’s biggest brands.

ON, Canada
BRAND REFRESH
SaaS / Tech / Data Privacy
BRAND REFRESH
KHULA updated logo
SureStep
KHULA updated logo
BRAND REFRESH
KHULA updated logo
SureStep
KHULA updated logo

The Client

SureStep provides advisory, consulting, and implementation solutions to some of the biggest names in business. With offices in Canada, USA, Singapore, and Hong Kong, they work across 26 different industries. Since 2009, they’ve helped over 100 companies become better corporate citizens by improving their Governance, Risk, and Compliance (GRC) and Environmental, Social, and Governance (ESG).

Services

Brand Strategy & Positioning
Brand Identity Design
Stationery Design
Web Copy & Messaging
UX/UI Web Design
Content Migration to Webflow
3rd Party App Integrations
QA & Debugging
Webflow Development
SEO Fundamentals

Brand Identity

Before
SureStep
AFTER
SureStep

WEBSITE

Migration From WordPress to Webflow
visit website
Before
SureStep
AFTER
SureStep

The Challenge

SureStep found themselves out of step with an outdated logo and WordPress website that was missing the mark. The content and flow didn’t create a great user experience (UX), and the design didn’t help to stand out from competitors in the GRC and ESG space. To elevate their brand experience, they needed a modern, and professional look to enhance their perceived value amongst the global corporations they serve. SureStep needed a brand image they could feel proud of.

Stationary

Before
SureStep
AFTER
SureStep

The Outcome

To kick things off, we unpacked SureStep’s brand strategy and positioning. Our goal was to help them reshape their online and offline presence. Based on this research, we put together the new copy for their entire website. It was clear and concise, helping our UX/UI designer map out the structure and flow to create a smooth transition between messaging and design. 

Next, we infused the new brand identity and visuals into the website design. It was also rolled out across every online and offline touchpoint. This created a cohesive, delightful, and on brand look and feel. We then built out the site in Webflow, adding important SEO fundamentals. Our work gave SureStep a powerful, modern, and professional brand image. The new design assets help them show up consistently across touchpoints and bring a holistic and elevated design experience to their clients. 

The RESULTS

+
23
%
Performance score
+
24
%
SEO Score

WORDS FROM THE CLIENT

Ready To
Hit Refresh?

When it comes to your brand and website design, you don't need to struggle or try figure it out on your own.

Let us help you get it right and create a standout brand image you can be proud of.