To kick things off, we unpacked SureStep’s brand strategy and positioning. Our goal was to help them reshape their online and offline presence. Based on this research, we put together the new copy for their entire website. It was clear and concise, helping our UX/UI designer map out the structure and flow to create a smooth transition between messaging and design.
Next, we infused the new brand identity and visuals into the website design. It was also rolled out across every online and offline touchpoint. This created a cohesive, delightful, and on brand look and feel. We then built out the site in Webflow, adding important SEO fundamentals. Our work gave SureStep a powerful, modern, and professional brand image. The new design assets help them show up consistently across touchpoints and bring a holistic and elevated design experience to their clients.