To understand ABMartin’s position and unique offering in the data privacy market, we began by researching their competitors and target audience. We unpacked their business and brand into a 70-page document containing actionable insights for the next phase of brand building, brand positioning, and brand strategy. Retaining an element of familiarity, we elevated their existing word-mark logo to create a simple, modern, and strong brand identity to create a holistic look and feel across all touchpoints.
With the visual system in place, our copywriting team developed the content and messaging around our research and discovery. This was carefully mapped to the UX wireframes, which were then beautified with user interface (UI) design in the brand colors, logo, and font styles. The no-code simplicity of Webflow meant a quick launch with all the SEO fundamentals in place from the get-go. The result? A brand transformation that takes ABMartin into the future.