One of the things missing in Nicki’s messaging was the clear distinction of how she specifically helped marketing teams in the animal healthcare industry get more done. So, we clarified her message and focused on showcasing the value she brings to every project she works on. With clear headlines, the use of case studies, and great quotes, her website now speaks more directly to what makes her unique.
Before, her website felt flat and impersonal. So, we added another layer of interest and personality by using motion and images of Nicki herself. We also changed the copy to speak in first person. An important distinction for independent consultants. Now Nicki has a clear brand identity, and a modern Webflow website she’s proud of that is interesting, current, and with all the important information included.