How did Marketing Strategist, Samantha Hartley, build out her brand to establish herself as a thought leader working with government departments and non-profits?
Having spent over a decade leading digital marketing campaigns, consultant strategist Samantha Hartley was ready to shift her mindset from working within her own business to working on her own business. With a background in PR, and sharp technical skills, Samantha had built a solid reputation for delivering high-quality campaigns. Clients even referred to her as a ‘problem solver’ and even a ’life-saver’.
With her consultancy business built solely on referrals, Samantha had been stuck in survival mode, accepting most projects which came her way and even white-labelling a project when it became necessary. In order to achieve freedom in her business, and establish herself as a thought-leader attracting corporate speaking opportunities, Samantha needed to build out her personal brand to appeal to her own clients.
Samantha reached out to Brand Strategist, Reagan Bradley in collaboration with Khula Design Studio, to help her build a professional brand image and online presence. Whilst Reagan worked with Samantha to unpack the brand strategy and copy for the new website, Khula developed the brand identity and visual system for infusion into the UX/UI design.
The next stage was to align the web copy alongside the design, before using the powerful, all-in-one, no code, web-building platform – Webflow – to bring the website together. The end result was a beautiful and cohesive brand identity which was consistently applied across every touchpoint, from the website to all of Samantha’s social channels — giving her a professional and holistic brand image.