Samantha Hartley

How did Marketing Strategist, Samantha Hartley, build out her brand to establish herself as a thought leader working with non-profits?

Ottawa, Canada
BRAND REFRESH
Coaching & Consulting
BRAND REFRESH
KHULA updated logo
Samantha Hartley
KHULA updated logo
BRAND REFRESH
KHULA updated logo
Samantha Hartley
KHULA updated logo

The Client

Samantha Hartley is a self-proclaimed advertising geek, who’s spent over a decade in consumer and political advertising in Canada. Well-known for her deep understanding of political psychographics, she knows how to reach hidden audiences and lead creative campaigns that influence public discourse.

Services

Brand Identity Design
Stationery Design
UX/UI Web Design
3rd Party App Integrations
Webflow Development
QA & Debugging
SEO Fundamentals

Brand Identity

Before
Samantha Hartley
AFTER
Samantha Hartley
Before
Samantha Hartley
AFTER
Samantha Hartley

The Challenge

Having spent over a decade leading digital marketing campaigns, consultant strategist Samantha Hartley was ready to shift her mindset from working within her own business to working on her own business. With a background in PR, and sharp technical skills, Samantha had built a solid reputation for delivering high-quality campaigns. Clients even referred to her as a ‘problem solver’ and even a ’life-saver’.  

With her consultancy business built solely on referrals, Samantha had been stuck in survival mode, accepting most projects which came her way and even white-labelling a project when it became necessary. In order to achieve freedom in her business, and establish herself as a thought-leader attracting corporate speaking opportunities, Samantha needed to build out her personal brand to appeal to her own clients.

Stationary

Before
Samantha Hartley
AFTER
Samantha Hartley

The Outcome

Samantha reached out to Brand Strategist, Reagan Bradley in collaboration with Khula Design Studio, to help her build a professional brand image and online presence. Whilst Reagan worked with Samantha to unpack the brand strategy and copy for the new website, Khula developed the brand identity and visual system for infusion into the UX/UI design. 

The next stage was to align the web copy alongside the design, before using the powerful, all-in-one, no code, web-building platform – Webflow – to bring the website together. The end result was a beautiful and cohesive brand identity which was consistently applied across every touchpoint, from the website to all of Samantha’s social channels — giving her a professional and holistic brand image.

The RESULTS

+
%
Performance score
+
%
SEO Score

WORDS FROM THE CLIENT

Ready To
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