Chilliwack Alliance Church
Discover the impactful church rebrand that revived community ties. Explore the sleek logo, website, and brand transformation for Chilliwack Alliance Church.
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The Client
Chilliwack Alliance Church started life as a rural Bible study group in 1945. Today it’s a multi-generational spiritual hub — serving the Chilliwack community with fundraising events, and multiple ministries covering every age and demographic. It’s a broad church where everyone is welcome.
Services
Brand Identity
The Challenge
Chilliwack Alliance Church (CAC) faced a challenge shared by many religious organizations — how to stay relevant to their local community. From the very old to the very young, the church needed to widen its appeal to a broader demographic. CAC found themselves in a competitive market. They were losing younger members to more forward-thinking and upbeat churches in the area. With a shrinking and ageing congregation, they needed a change: a brand refresh, and a new Webflow website.
The church’s brand identity was created a long time ago. And it was starting to show its age. The outdated look didn’t reflect the church’s values as a vibrant and supportive centre for families and the wider community. At the same time, CAC's website was cumbersome for the CAC staff to update themselves. Updates were infrequent, and users also found it unintuitive and hard to navigate. This created a negative user experience. So CAC partnered Khula to help them transform their website, brand image and identity into something more modern, impactful, and meaningful.
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The Outcome
After an initial discovery phase, we took the church’s new visual direction and wish list and used it to inform our research. Mood boarding different concepts, our aim was to distinguish CAC from the other churches in the community. The website needed a better UX flow to make it accessible for all users of all ages. Collaborating closely with the client, we mapped out the Information Architecture (IA) to create a seamless flow with easy-to-digest content. The copy was given a much-needed refresh, and new images helped to bring the visual direction to life. In Webflow, we added subtle interactions with a search bar and intuitive menu design to help users navigate faster and more efficiently. CAC now has a clean and modern website, and a distinct brand identity. Both elements reflect CAC’s values and vision as a community-centred organization with meaningful appeal for younger generations to come. To top it off, we then helped them with stationary design and helped internal ministries create sub-brands that are cohesive with the main brand identity — CAC Grill was a fun mini-logo concept that came from this.
The RESULTS
WORDS FROM THE CLIENT
"We at Chilliwack Alliance Church needed a website overhaul, and Jamie and his team at KHULA did an amazing job at helping with this huge task. We now have a beautiful website that is easy to navigate, has a great flow, and does a better job telling each viewer who we are as a church body.
Jamie guided us through this process, teaching us about what's important about a website and even gave good marketing advice...we were in very good hands! Before tackling the website, we also used KHULA with our re-branding, so now our website matches our branding, and we couldn't be happier. If you're looking to re-brand, re-do your website, or maybe even both, connect with Jamie and he will hook you up!"
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