BRANDING

Chilliwack Alliance Church

Redefining faith: how an identity rebrand helped to reconnect a church with its community

Chilliwack, Canada

The Challenge

The Chilliwack Alliance Church (CAC) faced a problem that many religious organizations face: how do you stay relevant to your local community? From the very old to the very young, churches need to appeal to a broad demographic. With a new lead Pastor, a young family man, the church’s new mission was to attract younger families and the youth.  CAC found itself in a competitive market. They were losing younger members to more forward-thinking and upbeat churches in the area. 

With a shrinking and ageing congregation, it became apparent that they needed a change. The church’s brand identity was created a long time ago. The outdated look didn’t reflect the church’s values as a vibrant and supportive centre for families and the wider community. So CAC approved Khula Design Studio to help them transform their brand image and identity into something more modern, impactful, and meaningful.


The Outcome

After the discovery phase, we took the church’s visual direction and wish list and used it to solidify our research. After mood boarding, we settled on one which would distinguish CAC from the other churches in the community. The colour palette was perfect, but the initial logo design didn’t quite work. So we took it back to the drawing board. Emerging with three more solid concepts going in different directions. This time, church members had some time and the opportunity to explore them. 

Opinions were divided on which concept worked best. We went back to the design studio and collated which design elements CAC members loved about the different iterations. We produced the third concept and The CAC members loved it! CAC now has a distinct brand identity that reflects its values and vision as a community-centred organization that has meaningful appeal for younger generations to come.


Services:

  • Full Brand Identity (logo, colour palette, moodboarding, typography, brandbook) in all file formats and sizes.

Brand Identity Before & After Transformation

Redefining faith: how an identity rebrand helped to reconnect a church with its community
Jamie is artistic, creative, adaptable, and a man of his word. He listens, is thoughtful, provides honest feedback, and is willing to take honest feedback.  Very happy with the experience we had with him. — Matt Mordaunt, Lead Pastor at CAC
Redefining faith: how an identity rebrand helped to reconnect a church with its community
Redefining faith: how an identity rebrand helped to reconnect a church with its community

Share On

Ready to transform Your Brand?