Chilliwack Alliance Church
Redefining faith: how an identity rebrand helped to reconnect a church with its community
Chilliwack Alliance Church started life as a rural Bible study group in 1945. Today it’s a multi-generational spiritual hub — serving the Chilliwack community with fundraising events, and multiple ministries covering every age and demographic. It’s a broad church where everyone is welcome.
Chilliwack Alliance Church (CAC) faced a challenge shared by many religious organizations — how to stay relevant to their local community. From the very old to the very young, the church needed to widen its appeal to a broader demographic. CAC found themselves in a competitive market. They were losing younger members to more forward-thinking and upbeat churches in the area. With a shrinking and ageing congregation, they needed a change: a brand refresh, and a new Webflow website.
The church’s brand identity was created a long time ago. And it was starting to show its age. The outdated look didn’t reflect the church’s values as a vibrant and supportive centre for families and the wider community. At the same time, CAC's website was cumbersome for the CAC staff to update themselves. Updates were infrequent, and users also found it unintuitive and hard to navigate. This created a negative user experience. So CAC partnered Khula to help them transform their website, brand image and identity into something more modern, impactful, and meaningful.
After an initial discovery phase, we took the church’s new visual direction and wish list and used it to inform our research. Mood boarding different concepts, our aim was to distinguish CAC from the other churches in the community. The colour palette was perfect, but members’ opinions were divided on which concept worked best. Some loved the designs, others felt they weren’t yet strong enough. Using the congregation's feedback, we produced a third and final concept. Members loved it!
The website needed a better UX flow to make it accessible for all users of all ages. Collaborating closely with the client, we mapped out the Information Architecture (IA) to create a seamless flow with easy-to-digest content. The copy was given a much-needed refresh, and new images helped to bring the visual direction to life. In Webflow, we added subtle interactions with a search bar and intuitive menu design to help users navigate faster and more efficiently. CAC now has a clean and modern website, and a distinct brand identity. Both elements reflect CAC’s values and vision as a community-centred organization with meaningful appeal for younger generations to come. Good design needs to have meaning, purpose, and input from the audience it serves. And that means there sometimes needs to be an iterative process in order to bring the client’s vision to life.
WORDS FROM THE CLIENT
"We at Chilliwack Alliance Church needed a website overhaul, and Jamie and his team at Khula Design Studio did an amazing job at helping with this huge task. We now have a beautiful website that is easy to navigate, has a great flow, and does a better job telling each viewer who we are as a church body.
Jamie guided us through this process, teaching us about what's important about a website and even gave come good marketing advice...we were in very good hands!Before tackling the website, we also used Khula Design Studio with our re-branding, so now our website matches our branding, and we couldn't be happier. If you're looking to re-brand, re-do your website, or maybe even both, connect with Jamie and he will hook you up!"
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