Chilliwack Alliance Church

Redefining faith: how an identity rebrand helped to reconnect a church with its community

Chilliwack, Canada
BRANDING
Non-Profit

The Challenge

Chilliwack Alliance Church (CAC) faced a challenge shared by many religious organizations —  how to stay relevant to their local community. From the very old to the very young, the church needed to widen its appeal to a broader demographic. CAC found themselves in a competitive market. They were losing younger members to more forward-thinking and upbeat churches in the area. With a shrinking and ageing congregation, they needed a change: a brand refresh, and a new Webflow website. 

The church’s brand identity was created a long time ago. And it was starting to show its age. The outdated look didn’t reflect the church’s values as a vibrant and supportive centre for families and the wider community. At the same time, CAC's website was cumbersome for the CAC staff to update themselves. Updates were infrequent, and users also found it unintuitive and hard to navigate. This created a negative user experience. So CAC partnered Khula to help them transform their website, brand image and identity into something more modern, impactful, and meaningful.

Services

Brand Identity Design
Brand Identity Design
UX/UI Web Design
UX/UI Web Design
Web Copy & Messaging
Web Copy & Messaging
Stationary Design
Stationary Design
3rd Party App Integrations
3rd Party App Integrations
Content Migration to Webflow
Content Migration to Webflow
QA & Debugging
QA & Debugging
Webflow Development
Webflow Development
SEO Fundamentals
SEO Fundamentals

The Outcome

After an initial discovery phase, we took the church’s new visual direction and wish list and used it to inform our research. Mood boarding different concepts, our aim was to distinguish CAC from the other churches in the community. The colour palette was perfect, but members’ opinions were divided on which concept worked best. Some loved the designs, others felt they weren’t yet strong enough. Using the congregation's feedback, we produced a third and final concept. Members loved it!

The website needed a better UX flow to make it accessible for all users of all ages. Collaborating closely with the client, we mapped out the Information Architecture (IA) to create a seamless flow with easy-to-digest content. The copy was given a much-needed refresh, and new images helped to bring the visual direction to life. In Webflow, we added subtle interactions with a search bar and intuitive menu design to help users navigate faster and more efficiently. CAC now has a clean and modern website, and a distinct brand identity. Both elements reflect CAC’s values and vision as a community-centred organization with meaningful appeal for younger generations to come. Good design needs to have meaning, purpose, and input from the audience it serves. And that means there sometimes needs to be an iterative process in order to bring the client’s vision to life.

Before & After

Brand Identity

Before & After

Website Refresh

View website
Chilliwack Alliance ChurchChilliwack Alliance Church
Performance score increased by
16
%
17
%
SEO score increased by

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