Chilliwack Alliance Church

Redefining faith: how an identity rebrand helped to reconnect a church with its community

Chilliwack, Canada
BRANDING
Non-Profit & Charity
BRANDING
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
Chilliwack Alliance Church
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
BRANDING
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack
Chilliwack Alliance Church
Khula Design Studio, Branding & Webflow Studio, BC, Canada, Helping small businesses, solopreneurs & startups with Brand Refresh, Brand Transformation, Brand Strategy, Web Copy, Copywriting, Messaging, UX/UI design, Web Design, Webflow Development, SEO, Design, Vancouver, Chilliwack

The Client

Chilliwack Alliance Church started life as a rural Bible study group in 1945. Today it’s a multi-generational spiritual hub — serving the Chilliwack community with fundraising events, and multiple ministries covering every age and demographic. It’s a broad church where everyone is welcome.

Services

Brand Identity Design
UX/UI Web Design
Web Copy & Messaging
Stationery Design
3rd Party App Integrations
Content Migration to Webflow
QA & Debugging
Webflow Development
SEO Fundamentals

Brand Identity

Before
Chilliwack Alliance Church
AFTER
Chilliwack Alliance Church
Before
Chilliwack Alliance Church
AFTER
Chilliwack Alliance Church

The Challenge

Chilliwack Alliance Church (CAC) faced a challenge shared by many religious organizations —  how to stay relevant to their local community. From the very old to the very young, the church needed to widen its appeal to a broader demographic. CAC found themselves in a competitive market. They were losing younger members to more forward-thinking and upbeat churches in the area. With a shrinking and ageing congregation, they needed a change: a brand refresh, and a new Webflow website. 

The church’s brand identity was created a long time ago. And it was starting to show its age. The outdated look didn’t reflect the church’s values as a vibrant and supportive centre for families and the wider community. At the same time, CAC's website was cumbersome for the CAC staff to update themselves. Updates were infrequent, and users also found it unintuitive and hard to navigate. This created a negative user experience. So CAC partnered Khula to help them transform their website, brand image and identity into something more modern, impactful, and meaningful.

Stationary

Before
Chilliwack Alliance Church
AFTER
Chilliwack Alliance Church

The Outcome

After an initial discovery phase, we took the church’s new visual direction and wish list and used it to inform our research. Mood boarding different concepts, our aim was to distinguish CAC from the other churches in the community. The colour palette was perfect, but members’ opinions were divided on which concept worked best. Some loved the designs, others felt they weren’t yet strong enough. Using the congregation's feedback, we produced a third and final concept. Members loved it!

The website needed a better UX flow to make it accessible for all users of all ages. Collaborating closely with the client, we mapped out the Information Architecture (IA) to create a seamless flow with easy-to-digest content. The copy was given a much-needed refresh, and new images helped to bring the visual direction to life. In Webflow, we added subtle interactions with a search bar and intuitive menu design to help users navigate faster and more efficiently. CAC now has a clean and modern website, and a distinct brand identity. Both elements reflect CAC’s values and vision as a community-centred organization with meaningful appeal for younger generations to come. Good design needs to have meaning, purpose, and input from the audience it serves. And that means there sometimes needs to be an iterative process in order to bring the client’s vision to life.

The RESULTS

+
16
%
Performance score
+
17
%
SEO Score

WORDS FROM THE CLIENT

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