A brand and website built for the future
Fullwell Leadership had outgrown their brand and website. We rebuilt both from scratch, so their digital presence finally reflects the organization they've become.
Fullwell Leadership
Engagement
Location
Services
Migration
Webflow to Webflow
Awards
The Challenge
Fullwell's mission was sharp and their model was proven, but their brand and website belonged to an earlier version of the organization. It was a version that hadn't yet grown into coaching programs, structured courses, and an expanding suite of services. The visual identity felt dated, the structure couldn't accommodate what they were now offering, and nothing on screen communicated the depth and maturity of their actual work. After we had designed their original website, Fullwell came back to KHULA, ready to launch into their new era.
The Outcome
We started with identity. A new logo mark gave Fullwell a visual anchor that speaks to both their mission and their maturity. From there, we designed the full UX and UI in Figma before rebuilding the site from scratch in Webflow, all structured around where Fullwell is today and where they're growing next. That meant a new Courses page for their expanding program offerings, intuitive navigation built for a broader range of services, and SEO and AEO fundamentals baked in from the start. The result is a modern new brand that fits their mission and a site that launches them into their next chapter of social impact.
Leveling Up Looks Like This
Performance score increased by 20%
SEO score increased by 16%
“Jamie was a valuable partner in the launch of our new social enterprise. He was an excellent outside guide to challenge our thinking and assumptions, and totally encouraging along the way. A pleasure to work with. He pushed us to meet our deadlines, but we were totally in the drivers seat. I highly recommend Jamie.”
Dave Blundell
Photography & Drone Videography
Next Up
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