Afternoon Adventures

For over a decade, the Afternoon Adventures program has provided impactful and amazing after-school care to elementary and middle school students in Chilliwack, BC. Despite their growing success and life-changing work in the local community, the free after school program never fully established their brand fundamentals.

What the organization lacked was a unifying, cohesive, and easily-recognizable brand identity and visual system to do justice to their incredible mission. With parents, teachers, church and school leaders needing to find out more and interact with Afternoon Adventures and their programs, they also required a website. 

With hundreds of children attending their ‘Kids’ and ‘Hang Out’ programs, it was vitally important for Afternoon Adventures to develop a strong brand image. This would enable them to define their unique identity by creating a brand that helped connect them with their audience, and inspire everyone involved to feel proud.

We began with a discovery process to understand Afternoon Adventures and how they wanted to position themselves going forward, in Chilliwack, BC and beyond. We proceeded with creating a unique symbol that was modern, simple, and represented growth. 

We then mapped out the information architecture and structure for the new site, using our proven frameworks and brand story flow for the homepage. Once our copywriters completed the text to fit the design flow and UX wireframes, we designed the user interface. and applied the brand identity visuals to create a cohesive look. The website went through rigorous QA and testing phase by adding SEO fundamentals to ensure that it was fully optimized for the launch. 

Afternoon Adventures now has a unique and memorable brand identity alongside a clean-looking, easy-to-navigate website that truly represents their organization, work, the volunteers and children at the heart of what they do.