
Rooted in Story, Refreshed with Purpose
Fern & Fellow Design teamed up with KHULA to elevate their brand with a bold new identity, sharper messaging, and a sleek, high-converting Framer site. Every touchpoint was built for clarity, confidence, and growth.

Fern & Fellow
Engagement
Location
Services
Migration
Wix To Framer Migration
Awards
The Challenge
Fern & Fellow came to KHULA with a strong foundation, but lacked visual cohesion, clear messaging, and an intentional web presence. Their brand didn’t fully reflect their story-driven approach or connect with their ideal audience. Their website was outdated, conversion-limited, and missing key growth tools like SEO and launch assets, which ultimately held the brand back from its full potential.




The Outcome
Fern & Fellow emerged with a refined brand rooted in clarity, confidence, and connection. Through strategic storytelling, a cohesive visual identity, and a streamlined Framer website, we transformed their presence into one that feels intentional, elevated, and built to resonate.
This was all achieved through our "Scrappy Refresh" service. Through this short design sprint, we managed to produce a new, modern logo, copywriting, UX/UI design and Framer web development for four main pages with a CMS collection, all within 52 hours.
With sharpened messaging, responsive design, SEO foundations, and strong social assets, the refreshed brand now speaks directly to its audience, and is ready for growth.
Leveling Up Looks Like This






Photography & Drone Videography
Next Up
Got questions? Chat with Jamie.
