Fern & Fellow

Rooted in Story, Refreshed with Purpose

Fern & Fellow Design teamed up with KHULA to elevate their brand with a bold new identity, sharper messaging, and a sleek, high-converting Framer site. Every touchpoint was built for clarity, confidence, and growth.

Fern & Fellow

Fern & Fellow

Interior Design & Real Estate

Engagement

Brand Refresh

Location

Chilliwack

Services

Brand Identity Design
Stationery Design
Web Copy & Messaging
UX/UI Web Design
Framer Development
Content Migration to Framer
QA & Debugging
SEO Fundamentals

Migration

Wix To Framer Migration

Awards

The Challenge

Fern & Fellow came to KHULA with a strong foundation, but lacked visual cohesion, clear messaging, and an intentional web presence. Their brand didn’t fully reflect their story-driven approach or connect with their ideal audience. Their website was outdated, conversion-limited, and missing key growth tools like SEO and launch assets, which ultimately held the brand back from its full potential.

Fern & Fellow

The Outcome

Fern & Fellow emerged with a refined brand rooted in clarity, confidence, and connection. Through strategic storytelling, a cohesive visual identity, and a streamlined Framer website, we transformed their presence into one that feels intentional, elevated, and built to resonate.

This was all achieved through our "Scrappy Refresh" service. Through this short design sprint, we managed to produce a new, modern logo, copywriting, UX/UI design and Framer web development for four main pages with a CMS collection, all within 52 hours.

With sharpened messaging, responsive design, SEO foundations, and strong social assets, the refreshed brand now speaks directly to its audience, and is ready for growth.

View Website

Leveling Up Looks Like This

Fern & Fellow Design
Fern & Fellow Design

"Jamie and Shaun at KHULA Studio are an absolute joy to work with. They made me feel incredibly supported and heard throughout the entire design process. The results were beyond what I could have imagined! The care and precision they put into handling this crucial part of my business took a massive weight off my shoulders. Not only did I get a wonderful new website and rebrand, but I also made a valuable connection for my business. I no longer have to worry about the technical aspects of my website on my own, which is a huge relief. I recommend KHULA Studio 12/10 – they are truly exceptional!"

Photography & Drone Videography

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