Rooted in Story, Refreshed with Purpose: Fern & Fellow's Brand Transformation
Fern & Fellow partnered with KHULA to refine and elevate their brand. We delivered a refreshed visual identity, reworked homepage messaging to better connect with their audience, and designed a clean, conversion-focused website built in Framer. The project included SEO fundamentals, & social media launch graphics, resulting in a brand experience that feels confident, cohesive, and built for growth.
Fern & Fellow
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Rooted in Story, Refreshed with Purpose - How Fern & Fellow found clarity through brand and web transformation
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The Challenge
Fern & Fellow is a personal brand rooted in storytelling and clarity. They came to us with a strong foundation; but the visual identity and website lacked cohesion and clarity in messaging. The brand needed to feel more intentional, more dialed-in, and better aligned with its audience.
We started at the ground level: refining the brand direction and tone. This included reimagining the logo, expanding the colour palette, and honing in on the voice of the homepage messaging to make sure every word spoke directly to Fern & Fellow’s ideal client.
From there, we built a new user experience in Framer: fresh, simple, and designed to convert. Paired with SEO fundamentals, responsive design, and strong launch graphics for social media, the final product was not just a site, but a re-introduction of the Fern & Fellow brand.
The Outcome
The result? A confident, elevated brand experience that reflects the quality and care Fern & Fellow brings to their work. With a site that’s easier to navigate, content that connects, and visuals that stand out.
Fern & Fellow is now positioned to grow with clarity and purpose.
Leveling Up Looks Like This
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