Our starting point was to research Mike’s audience to better understand his customer buying journey, and consider how his competitors were performing.
With that knowledge fresh in our minds, we explored a few colour palette options — choosing dark blue and light grey, to convey a sense of trust, honesty, professionalism and experience.
We also found a font typeface that was slightly more modern — but not a great deal different — than his existing logo. We did the same to his symbol/mark to align it with the same sentiment.
The brand identity refreshed, we then rolled it out across all of his marketing materials and social profiles to create a holistic look and feel across the board.
Ultimately, we brought a new sense of pride and professionalism to his personal brand and business.