PROCAD Designs

How a new brand identity and Webflow website gave custom home and renovation designers PROCAD the right look and feel for their ideal customers.

Chilliwack & Kamloops, Canada
BRAND REFRESH
Property & Interior Design

The Challenge

Despite spending time and money on a new website, custom home and renovation design professionals, PROCAD Design, hadn’t found the quality they needed. As designers themselves, they were increasingly frustrated by the length of time it was taking their first web developer to create a second WordPress website. That’s when PROCAD Design reached out to Khula Design Studio.

At the time, the company was unsure how to articulate their story and services through the messaging on their website, and how to speak to their ideal audience. What they really needed was a website that met their design expectations, one they could be proud of and, moving forward, one that was easy to maintain and update themselves.

Services

Brand Strategy & Positioning
Brand Strategy & Positioning
Brand Identity Design
Brand Identity Design
Web Copy & Messaging
Web Copy & Messaging
UX/UI Web Design
UX/UI Web Design
3rd Party App Integrations
3rd Party App Integrations
Content Migration to Webflow
Content Migration to Webflow
QA & Debugging
QA & Debugging
Webflow Development
Webflow Development
SEO Fundamentals
SEO Fundamentals

The Outcome

For PROCAD Design, it made perfect sense to begin with brand strategy and positioning work — to really unpack who they were, who they wanted to serve, why and how they wanted to serve them. Like a house build, this was the solid foundation on which we built everything else. We used our research and findings to help our copywriters craft unique and engaging messaging for the website, and then we passed this all over to our graphic and UX/UI designers. 

Our designers began by freshening up the brand identity logo and brand guidelines. They then designed the user interface (UI) pages in Figma to ensure the copy fit the design and vice versa. With the website prototyped, we quickly developed the all-new, powerful CMS-driven website in Webflow. This enabled us to create a modern and intuitive user experience (UX). It also provided a stunning platform to showcase PROCAD Design’s existing work, encouraging new users to book a call and design their dream home.

Before & After

Brand Identity

Before & After

Website Refresh

View website
PROCAD DesignsPROCAD Designs
Performance score increased by
5
%
15
%
SEO score increased by

Ready To Transform?

Through our proven frameworks we make building or refreshing your brand image easy and enjoyable.

We do the heavy lifting so you don’t have to struggle or waste time. Launch your new brand quickly with us.