METRIC.
Construction & Trades
Won Best UX, UI, & Innovation Award on CSSDA
A Site Built to Recruit as Hard as They Work
METRIC has broken ground across the Fraser Valley and Western Canada since 2012, delivering earthworks, utilities, roadworks, and environmental work for municipalities, First Nations, and developers. Their branding was strong, but their outdated WordPress site didn't reflect 375+ projects and an 80% return client rate, or sell the job to scarce trades talent. We rebuilt it in Webflow for two audiences, decision-makers and job-seekers, with sharp messaging and a careers page of drone footage, team interviews, and culture stories. The result wins projects and the people who build alongside them.
Web Copywriting & Messaging
UX/UI Design
Webflow Development
Testimonial
"The design was incredibly thoughtful and captured everything we were hoping for, while also pushing the final product beyond what we had originally imagined."
Karena Conrad
CAO
Featured Project
Interior Design & Real Estate
