WEBFLOW DEV

Slync.io

Taking freight forward: How a website redesign helped deliver a clearer brand story for a SaaS company providing logistics automation solutions.

Dallas, TX, United States

The Challenge

Building solutions that eliminate wasted time, effort, and data, Slync.io is a provider of industry-changing software as a service (SaaS) to logistics service providers. But as their services have evolved, so has the need for their website to represent their growing business, their aspirations for the brand, and what makes them unique compared to their competitors. 

So Slync.io needed to align their website with the company’s people-driven vision going forward.


The Outcome

Slync.io approached Webflow Professional Partner, Khula Design Studio, to collaborate on a redesign and rebuild in Webflow. Working in collaboration with the Slync.io marketing team, the project began with the crafting of website copy alongside our careful creation of information architecture to inform the sitemap. We then built high-fidelity wireframes to map out each page of the redesigned site, content flow, and sections.   

Next was modelling the UI design for the homepage, solutions, and company page. In collaboration with the graphic design team at Slync.io, we underwent a process of iterations to arrive at the final concept. With approval in place, we developed the complete website, including quality assurance, and bug fixes for the launch. The new Slync.io site is now a robust marketing engine that provides a more accurate representation of the brand’s current people-focussed direction. It’s also a solid hosting platform for resources like blogs, news, events, and webinars.

Website Technical ROI:

Performance score went from 48% to 77% — 29% increase

SEO Domain Rating (DR) went from 35 to 38 — 3% increase within two weeks of going live

Services:

  • Information Architecture (IA)
  • UX High-Fidelity Wireframes
  • UI Design 
  • Webflow Development with Advanced CMS Capabilities & Filtering
  • Content Migration from Webflow with 301 Redirects
  • SEO Fundamentals, Research + Google Analytics Setup

Web Design & Webflow Development

www.slync.io

Before & After Transformation
Taking freight forward: How a website redesign helped deliver a clearer brand story for a SaaS company providing logistics automation solutions.

High Fidelity UX Wireframes

Khula Design Studio, Brand & Website Transformation, Brand Identity, Copywriting, UX, UI, Webflow Development, Solopreneurs, Small Business, Chilliwack, Vancouver, BC

Taking freight forward: How a website redesign helped deliver a clearer brand story for a SaaS company providing logistics automation solutions.
Taking freight forward: How a website redesign helped deliver a clearer brand story for a SaaS company providing logistics automation solutions.

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