When previous client, tbc/wtf founder, Dave Barton, wanted a new brand identity for a cannabis content studio he was building, he turned to Khula once again to meet his ‘high’ expectations (!)
When Dave Barton, the founder of content creation agency (and previous client) tbc/wtf, wanted to launch a sister agency — thermidor< — to focus exclusive on the burgeoning cannabis sector he turned to Khula for a second time, to help him create a new brand identity.
However, the thermidor< brand had to be unique enough to stand alone, reflect the sector focus in a subtle way, and needed to include elements of the original agency brand in some way.
As Khula had designed his previous agency brand and website, Dave was confident the team could deliver. And they did.
Given the company name ‘thermidor<’ Khula designed a core lobster graphic as a playful element — rendering it in a light green shade to represent the cannabis industry focus.
They also included two smaller yellow elements to complement the green and, to draw attention to the brand name itself, Khula used the exact same font as the original ‘tbc/wtf’ logo, but used black to make it stand out.
They also provided different logo iterations for use across different online and offline marketing channels — comprising the lobster motif and the name part in a variety of configurations.
Now, as Dave prepares to launch thermidor< as a brand in its own right, he has a standout, professional looking identity that will appeal to both cannabis businesses and consumers.
- Full Brand Identity (logo, colour palette, moodboarding, typography, brandbook)