We are a studio with more than fifteen years of building websites, and for a long stretch of that, Webflow was home. We know it well. So when we moved our own site off Webflow and onto Framer, it was not a whim. It was a decision about where the work is actually going, and how we want to spend our time. Here is the honest reasoning.

Webflow got more technical, and our sites did not need it

Webflow has grown into a deep, powerful, increasingly technical platform. That is genuinely great for complex, application-like builds. But most of what we make as a studio — clean one-page sites and standard five-page informational websites — does not need that depth. For those projects, Framer and Framer's CMS are more than enough to launch and manage a site beautifully. We were carrying complexity we were not using.

Building in Framer feels like designing in Figma

This was the unlock. Because we are so used to designing in Figma, building in Framer felt immediately natural — like designing in Figma, except we can publish the site live with every animation and interaction we want. That familiarity let us move even faster, without stopping to think about class names or marketing features we were never going to use.

This is the kind of site we now ship effortlessly →

The design-to-development step disappeared

In Webflow there was always a translation layer between design and the built site. In Framer that step is simply gone. We move quickly, push content updates fast, and our designer can add new landing pages without constantly relying on a developer. Removing that dependency changed the rhythm of the whole studio. Work stopped queuing behind a single technical bottleneck.

What it means for our clients

For our clients, the migration means the same thing it meant for us: ease. For the one-page sites and basic five-page websites we build most often, Framer lets us hand over a site that is genuinely simple to own and update. No developer on standby for a text change. No fear of breaking a layout. Just a clean, modern site they control. It is the same reason we now start most client projects from a Framer template, like this coaching template or this photographer template.

Would we recommend the switch?

For studios and founders building standard informational and marketing sites — yes, without hesitation. If you are building complex web applications, Webflow's depth still earns its place. But if your sites look like ours, clean and content-driven, Framer will let you move faster and hand off with less friction.

If you want to feel the difference yourself, try Framer for free here, and start from one of our templates: the hospitality, photography, wellness, or coaching starting points.